Posts Tagged Google

Robotic bartender assembles personalized drinks, monitors alcohol consumption, and takes social mixing to a whole new level | Robohub


Robotic bartender assembles personalized drinks, monitors alcohol consumption, and takes social mixing to a whole new level

by Hallie Siegel
May 16, 2013


You’re at a busy bar. You order your personalized cocktail through a smart phone app; a drink dispenser measures out the beverage according to your instructions and a Kuka robotic arm give it a shake (or stir), while another garnishes it with a slice of lemon; the made-to-order concoction is delivered to your waiting hand via a slick little ten-lane conveyor belt. MakrShakr_LucasWerthein_0104

Makr Shakr Kuka robotic arm holding a martini shaker. Photo credit: Lucas Werthein.

The ‘mixology system’ tracks your order from start to finish: a large display behind the bar shows you the number of drinks ahead of yours in the queue, the current wait time, and lets you know when your drink is ready to be picked up. It also shows you what’s popular to drink tonight among both the ladies and the gents in the crowd, and lets you influence drinking trends in realtime by incorporating your suggested tweaks on popular recipes.

This clearly isn’t your parents’ neighbourhood watering hole, but it could be your kids’ — or even yours if you are lucky enough to be at the Google I/O After Hours event tonight in San Francisco. Welcome to Makr Shakr, a bar for the ‘sense-able city’ of tomorrow.

Drink as digitally/socially fabricated meme


Makr Shakr is one of MIT’s SENSEable City Lab projects, where the goal is to study and anticipate how sensor technologies can inform and transform our built environments. The project’s creators say that it’s not about trying to replace bartenders with robots, or even about drinking; it’s about exploring the dynamics of consumption and social networks in the context of sensor and digital fabrication technologies. In other words, its a mini-lab for learning about how we, the social creatures that we are, might interact with each other and our environments in the sensor-augmented cities of tomorrow.

According to project leader Yaniv Turgeman, Makr Shakr was conceived as part research project, part art installation, part social experiment: ”It is a research platform aimed at the third industrial revolution, where anyone can design, produce and influence culture. It’s also an installation meant to provoke and question our relationship with technology and creation … we’re experimenting with the idea of social co-creation and consumption.” Given Makr Shakr’s fundamental connection to crowdsourcing and social networks, it’s no wonder, then, that the project was invited to this year’s Google I/O event as a feature project.

As I write this article, Turgeman is busy with last minute preparations for Makr Shakr’s official launch at tonight’s Google I/O After Hours party, but I managed to track him down for a phone interview earlier this afternoon. He explained to me that point of the project was to take the phenomenon of maker culture and learn whether (and how) we can leverage it to socially create “bottom up culture”.

The SENSEable City Lab has many social and sensor networking projects at various stages of development (including elaborate plans for a World Expo 2015 project that will explore how social connectivity can be used to influence the production, distribution, preparation, consumption and recycling of food), but when Google first approached the lab about developing a project specifically for the 2013 I/O event, the team chose Makr Shakr because drinking is a social and relatively discrete (and therefor easy to parameterize) activity; in other words, it’s an ideal context for studying how people interact with digitally-mediated social networks.

“Drinking happens to be a very social activity,” Turgeman said. “At a bar, you’re looking to meet people. You might think ‘hey that’s a great drink I just invented’ and want to share it or iterate on it … by exploring the realtime behavioural dynamics in this situation, maybe we can learn something about how people interact with and influence each other’s consumption habits.”

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Makr Shakr’s data visualization, showing the number of drinks in the queue, current wait time, drinks made and other details. Credit: Superuber Visualizations.

Digital fabrication is an important theme at the SENSEable City Lab, which regularly partners with industry in order to contextualize researchers where they can conduct real-world experiments. The kind of personalized, just-in-time digital fabrication and delivery exemplified by Makr Shakr (the ‘third industrial revolution’ Turgeman refered to earlier in our conversation) is one that demands that big time players from the food and beverage sector take note. And some already have — in 2009 Coca-Cola launched Freestyle, a touchscreen-operated beverage dispenser that offers more than 100 of the company’s brands in a single dispensing device. But the big idea of Turgeman’s project is not to study delivery systems for custom drinks, it’s to study how cultural memes are created and promoted, and this is surely of interest to major brands like Coke and Bacardi, which are the main sponsors of the project.

In this context, Makr Shakr takes personalized branding to a whole new level. Says Turgeman: “The magic moment will be watching the formation of a bottom-up bar culture, as we close the loop between co-curating and co-producing in real time.” It’s not hard to imagine that, if Makr Shakr one day goes mainstream, advertisers and big brands will want a piece of the action. But as top-heavy players in a bottom-up world, the question that lingers is, will we let them?

Bottom up culture, or Bottoms up culture?
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Makr Shakr beverage ready for pick up. Photo credit: Max Tomasinelli.

It’s not clear to me during our phone interview whether Turgeman sees the pun in his ‘bottom up’ approach to influencing drinking culture, but it does get me prodding him about the claims on the Makr Shakr website that the system promotes responsible drinking by allowing people to self-monitor their alcohol consumption.

While this feature won’t be operational during the Google I/O event (they are expecting a crowd of 5000+ and didn’t want to overextend the system tonight) Turgeman explained that, yes, Makr Shakr can be used to track a person’s alcohol consumption. There’s no breathalizer unit to blow into (too uncouth, I imagine, not to mention the privacy issues and ick-factor); instead the system estimates your blood alcohol levels based on weight and height information you provide when you install the app on your phone, and the number of drinks that the system has served you.

The Makr Shakr phone app displays your blood alcohol level over time in a chart, but it also uses three simple icons to tell you whether you are safe “to drive, to walk or to talk,” because, as Turgeman points out, numbers might be meaningless to you, especially after a few drinks. “Sometimes you think you’re safe to drive when you’re not. When you’re being social, it’s hard to keep track of how many drinks you’ve had,” says Turgeman, and since that data is so easy to capture, “it’s a no-brainer that of course we should let people know.”  He also assures me that, as discretion is a must for bartenders, all data from the Makr Shakr app is anonymous (though users are able to share their age, gender, nationality, nickname and photo or avatar for social networking if they want to).

Though Makr Shakr will not demand that you turn over your car keys and order you a taxi if you’re over the legal limit, Turgeman says that it’s not a stretch that future iterations could interface with taxi-service apps like Uber.

I’m told that Makr Shakr doesn’t take tips, but I’ll tip my hat to its makers all the same.

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Makr Shakr at it’s unveiling in Milan. Photo credit: Max Tomasinelli.

[Credits: Project concept and design by MIT Senseable City Lab; Implementation bycarlorattiassociati | walter nicolino & carlo ratti; Main partners - Coca-Cola and Barcardi. Technical partners - Kuka, Pentagram, SuperUber; Media partners - Domus, Wired; Videos by MyBossWas; Event in collaboration with Meet the Media Guru, and endorsed by: Comune di Milano, World Expo Milano 2015 – Energy for Life. Feeding the Planet. Photos: Lucas Werthein, Max Tomasinelli, My Boss Was. Full credits available at http://www.makrshakr.com.

 Robotic bartender assembles personalized drinks, monitors alcohol consumption, and takes social mixing to a whole new level | Robohub.

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How does a traffic cop ticket a driverless car? – opinion – 24 December 2012 – New Scientist


How does a traffic cop ticket a driverless car?

24 December 2012 by Bryant Walker Smith

 

 

Rapid progress means self-driving cars are in the fast lane to consumer reality. Is the law up to speed too, asks legal expert Bryant Walker Smith

EVER since the 1930s, self-driving cars have been just 20 years away. Many of those earlier visions, however, depended on changes to physical infrastructure that never came about – like special roads embedded with magnets.

Fast forward to today, and many of the modern concepts for such vehicles are intended to work with existing technologies. These supercomputers-on-wheels use a variety of onboard sensors – and, in some cases, stored maps or communications from other vehicles – to assist or even replace human drivers under specific conditions. And they have the potential to adapt to changes in existing infrastructure rather than requiring it to alter for them.

Infrastructure, however, is more than just roads, pavements, signs and signals. In a broad sense, it also includes the laws that govern motor vehicles: driver licensing requirements, rules of the road and principles of product liability, to name but a few. One major question remains though. Will tomorrow’s cars and trucks have to adapt to today’s legal infrastructure, or will that infrastructure adapt to them?

Consider the most basic question: are self-driving vehicles legal today? For the US, the short answer is that they probably can be (the long answer runs to nearly 100 pages). Granted, such vehicles must have drivers, and drivers must be able to control their vehicles – these are international requirements that date back to 1926, when horses and cattle were far more likely to be “driverless” than cars. Regardless, these rules, and many others that assume a human presence, do not necessarily prohibit vehicles from steering, braking and accelerating by themselves. Indeed, three US states – Nevada, Florida and most recently California - have passed laws to make that conclusion explicit, at least to a point.

Still unclear, even with these early adopters, is the precise responsibility of the human user, assuming one exists. Must the “driver” remain vigilant, their hands on the wheel and their eyes on the road? If not, what are they allowed to do inside, or outside, the vehicle? Under Nevada law, the person who tells a self-driving vehicle to drive becomes its driver. Unlike the driver of an ordinary vehicle, that person may send text messages. However, they may not “drive” drunk – even if sitting in a bar while the car is self-parking. Broadening the practical and economic appeal of self-driving vehicles may require releasing their human users from many of the current legal duties of driving.

For now, however, the appropriate role of a self-driving vehicle’s human operator is not merely a legal question; it is also a technical one. At least at normal speeds, early generations of such vehicles are likely to be joint human-computer systems; the computer may be able to direct the vehicle on certain kinds of roads in certain kinds of traffic and weather, but its human partner may need to be ready to take over in some situations, such as unexpected road works.

A great deal of research will be done on how these transitions should be managed. Consider, for example, how much time you would need to stop reading this article, look up at the road, figure out where you are and resume steering and braking. And consider how far your car would travel in that time. (Note: do not attempt this while driving your own car.)

Technical questions like this mean it will be a while before your children are delivered to school by taxis automatically dispatched and driven by computers, or your latest online purchases arrive in a driver-less delivery truck. That also means we have time to figure out some of the truly futuristic legal questions: How do you ticket a robot? Who should pay? And can it play (or drive) by different rules of the road?

Data protection is a more pressing issue. Many cars and trucks available today already collect driving data through onboard sensors, computers and cellular devices. But imagine taking a dozen smartphones, turning on all of their sensors and cameras, linking them to your social media accounts, and affixing them to the inside and outside of your vehicle. That is an understatement of a self-driving vehicle’s potential data collection. Because consumer versions of such vehicles do not yet exist, we don’t know what data will actually be collected or how it will be transmitted and used. However, legal issues related to disclosure, consent and ownership will mix with important policy questions about the costs and benefits of data sharing. Indeed, some research vehicles in Germany already have privacy notices printed on their sides to warn other road users.

Finally, what happens when things go wrong – or at least not as right as they might? Given that the vast majority of crashes are caused at least in part by human error, self-driving vehicles have huge potential to save lives. But they will not be perfect; after all, humans will remain in the design loop even after they are out of the driving loop. To what standard, then, should these vehicles be held? Must they perform as well as a perfect human driver for any conceivable manoeuvre? Or must they perform merely as well as an average human in a statistical sense? In any case, how should that performance be measured?

These questions will be considered explicitly or implicitly by the regulators who create new standards, the judges and juries that decide who should pay for injuries, and how much, and the consumers who decide what kind of car to buy. The uncertainty that surrounds the answers will affect the speed and price at which these new technologies are introduced.

Why do these questions matter so much? Because ultimately their most meaningful answers will, one hopes, be expressed in terms of lives saved.

 How does a traffic cop ticket a driverless car? – opinion – 24 December 2012 – New Scientist.

 

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End of World Means Most Amazing Home Page Ever, Says Google : The New Yorker


The Borowitz Report

 

DECEMBER 18, 2012

END OF WORLD MEANS MOST AMAZING HOME PAGE EVER, SAYS GOOGLE

POSTED BY ANDY BOROWITZ

 

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MOUNTAIN VIEW, Cal. (The Borowitz Report)—While billions around the world await the Mayan Apocalypse this Friday with increasing dread, there is palpable excitement about it at the headquarters of Google, Inc., which is preparing what its C.E.O. is calling “our most awesome Google Doodle ever.”

“People are freaking out about the world coming to an end—I totally get that,” said the Google C.E.O. Larry Page in a conference call with reporters. “But at Google we view the Apocalypse as a unique opportunity. This company was founded with the goal to ‘organize the world’s information’ and we see the next three days as our chance to get that done.”

As for the marching orders that Page gave to Google’s team of designers: “The world is going to be destroyed and mankind will cease to exist. Make Google the last page they see, and give us one last chance to serve them tracking cookies.”

With the ancient Mayan prophets predicting that on Friday the earth will crash into a comet, collide with the planet Nibiru, or burn to a crisp in a mammoth solar storm, “our designers have had a lot of cool stuff to work with,” Mr. Page said.

Mr. Page said that a buzz-worthy home page is crucial to what he sees as Google’s final mission on Earth: “We want to communicate to billions of people that this is the last day of human history, so maybe they should finally sign up for Google Plus.”

When reminded that the end of the world would mean the end of Google, too, Mr. Page was philosophical: “As long as it also means the end of Apple and Microsoft, I’m fine with that.”

End of World Means Most Amazing Home Page Ever, Says Google : The New Yorker.

 

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Opinion: Is Ad blocking the next legal battleground? | Computerworld New Zealand


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Opinion: Is Ad blocking the next legal battleground?

Legal position on browser ad-blocking in New Zealand is likely to be influenced by what happens in the US

BY GUY BURGESS | AUCKLAND | FRIDAY, 23 NOVEMBER, 2012

 


Consider these two facts: Fact 1: many of the world’s largest internet companies, including Google and Facebook, derive most of their revenue from serving up online advertisements.

Fact 2: one of the most popular browser add-ons is Adblock Plus, free software designed to eliminate online advertising from a user’s browser, with the Firefox version alone recording close to one million downloads per week.

You don’t need to be a financial guru to see the potential problem here. Could browser ad blocking one day become so prevalent that it jeopardises potentially billions of dollars of online ad revenue, and the primary business models of many online and new media businesses? If so, it will inevitably face legal attack.

The concept of browser ad blocking software is simple: when a user opens a web page, the software detects any advertisements included in the page and automatically removes them while leaving the rest of the page intact. The user gets to view just the content they wanted (for example, the article or page of search results) without being bothered by banner ads, sponsored links or other advertising. Other claimed benefits include faster loading pages, reduced bandwidth, and reduced tracking of surfing habits. There is little if any downside for the user, but a big potential downside for the website and its advertisers whose paid ads are silently zapped before being seen – and perhaps clicked on – by the user.

Currently, advertising-supported sites seem unperturbed. Google itself – the world’s largest online advertising provider – offers Chrome-versions of Adblock directly from its official Chrome Web Store (somewhat incongruously boasting that it can even block video ads from Google’s own YouTube site). And there seems little cause for concern at present: online advertising is thriving, which suggests that ad blocking is not, statistically, too widespread.

But what legal steps might be taken if browser ad blocking does reach a point where it is seen as a threat to bottom lines and business models?

The legal position
There does not appear to have been any court case to date involving browser ad blocking. This may be an indicator of the lack of concern or loss, or of the difficulty of such a legal challenge, however there have been some US legal battles involving other forms of ad blocking/skipping that help set the scene for future legal fights.

An early example arose in the famous US “Betamax case” proceedings of the late 1970s and early 1980s in which studios challenged the legality (under copyright law) of home video recorders. The studios claimed, in part, that “the commercial attractiveness of television broadcasts would be diminished because Betamax owners would use the pause button or fast-forward control to avoid viewing advertisements”.

The Court rejected that claim because, it said, the viewer must still receive and record the commercials and then “must fast-forward and, for the most part, guess as to when the commercial has passed”, a process which the Court said “may be too tedious”.

Fast-forward to 2002, when several US networks sued the maker of the ReplayTV DVR in part due to its commercial-skipping features, alleging that such technology “attacks the fundamental economic underpinnings of free television”. The case effectively ended after ReplayTV went into bankruptcy a short while later, so no legal precedent was set.

In a 2003 case involving file-sharing service Aimster, judge Richard Posner wrote that, based on earlier cases, commercial-skipping “amounted to creating an unauthorised derivative work … namely a commercial-free copy that would reduce the copyright owner’s income from his original programme, since ‘free’ television programmes are financed by the purchase of commercials by advertising”. However, commercial-skipping was not the focus of that case.

The issue was revived earlier this year, with CBS, Fox and NBC suing Dish Network over its commercial-skipping technology, saying they were doing so “in order to aggressively defend the future of free, over-the-air television”. The legal basis of (part of) the claim is, in essence, that commercial-skipping infringes copyright by modifying the broadcast stream presented to end users.

It is not a particularly big leap to apply those arguments to browser ad blocking.

Could a legal attack be launched on browser ad blocking?

Two areas of law that could potentially be used in efforts to attack the legality of browser ad-blocking are:

1. Copyright law: it could be claimed that ad blocking constitutes copyright infringement, by causing unauthorised modification to a web page (which in many cases will be protected by copyright) – that is, it creates an unauthorised adaptation of the page. As mentioned above, this has been the basis of television commercial-skipping lawsuits, and has received supportive comment from US courts.

2. Trade practices / commercial laws: it could be claimed that the use of third party software to remove paid advertising constitutes interference with contractual relations, eg an advertiser and a website have entered into a contract whereby the site will display an advertisement in return for a fee or commission, but this arrangement is being intentionally stymied by ad blocking software. Alternatively, it could be claimed that ad blocking software induces the breach of website terms and conditions that prohibit ad-blocking (if such a term is present, which currently is relatively rare).

Both of these scenarios have significant legal and practical challenges in the context of browser ad blocking, but are not inconceivable if the targets are the identifiable distributors of the ad blocking software or the maintainers who update “filter lists” that the blockers commonly rely on, as opposed to targeting end users. Likewise, if a browser distribution started to bundle and enable ad-blocking features by default, it could become a target for legal action.

Another possibility is specific regulation, where a law is passed that specifically bans the use or distribution of ad blocking software.

Similar precedent is found in laws banning the sale of digital rights management “circumvention devices” (ie in New Zealand, s 226A of the Copyright Act 1994 bans the sale or distribution of such devices in certain circumstances).

Notably, New Zealand’s law does not ban the private use of DRM circumvention devices. This partly reflects policy decisions about intellectual property and user rights, but also acknowledges the practical difficulty of banning private use of such devices.

It would be draconian, as well as practically impossible, to attempt to prevent users from carrying out their own ad-blocking. Attempts to prevent the creation or distribution of “filter lists” raises significant freedom of speech issues.

 Opinion: Is Ad blocking the next legal battleground? | Computerworld New Zealand.

 

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Cagle Post – Political Cartoons & Commentary – » Black Friday


  

JOHN TOTH

Black Friday

 

Here it comes again – Black Friday. After giving thanks on Thanksgiving Day for all of the good things in our lives, many of us mix it up for those bargains just a few hours later.

And that’s how the holiday season begins.

It is a physical sport – like football without referees. The only rule is to get to that cherished product on sale before someone else, and hold on to dear life.

Pat Bagley / Salt Lake Tribune

Retailers know how to get us going. They put a few items on sale below their cost to lure us in, and then only provide a few per store. The trick is to get to it before anyone else does.

The bloodsport used to start early in the morning on the Friday after Thanksgiving Day, but now lots of retailers are opening on Thankgiving night. So, if you want to get that big screen TV for $199.99, you better scarf down that turkey and dressing, and get ready to rumble.

I’m all for maximizing sales, but people have gotten hurt or killed in the process of getting theese bargains.

NBC News from last year: “Violence erupted at Black Friday sales across the U.S. with one bargain-hunter left critically injured after being shot during a robbery and 15 other people injured when an angry shopper used pepper spray.”

In 2008, Wal-Mart marked its PS3 (Play Station 3 game system) way down. At its Long Island store, a crowd of 2,000 gathered in front. Things got out of hand five minutes before the scheduled early morning opening. They trampled a 34-year-old employee to death.

Last year, a man was found dead at Target in South Charleston, West Va. after suffering from heart problems. Instead of reporting the incident, shoppers stepped over his body to get to their desired merchandise.

You can Google the different incidents like I did. Google popped up 27.9 million results in .29 seconds. I tried to look at every page to research this column, but sort of ran out of time. Just kidding.

My friend and fellow writer James Barlow recently described Black Friday to his Australian friend: “Black Friday is the herding of the shoppers into department stores and anyplace else where you can buy Christmas gifts on the day after the U.S. Thanksgiving Day. Stores offer major discounts on their junk. People line up like cattle, then charge like spooked buffalo, over and through anything and anyone to plunder the gifts.”

I must admit that I have never woke up early, or stayed up late, to get a discount on something on a specific day. I’ll either buy it at a higher price later when it’s more convenient, if I want it that bad, or go without.

But, many people think it’s a lot of fun to score a big ticket item for half price after waiting in line for three hours in 38-degree weather. The chase is as much fun for them as landing the prize.

And, there are those of us who partake in a leisurely Friday morning after sleeping in and miss out on all the fun.

 Cagle Post – Political Cartoons & Commentary – » Black Friday.

 

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California affirms legality of driverless cars | Tech Chronicles – seattlepi.com


 

California affirms legality of driverless cars 

California has become the third state to explicitly legalize driverless vehicles, setting the stage for computers to take the wheel along the state’s highways and roads — at least eventually.

On Tuesday, Governor Jerry Brown signed SB 1298, which affirms that so call autonomous vehicles are legal in California, while requiring the Department of Motor Vehicles to establish and enforce safety regulations for manufacturers. The governor put pen to paper at Google’s headquarters in Mountain View, where the technology giant has been developing and testing driverless Toyota Prii for years.

“Today we’re looking at science fiction becoming tomorrow’s reality,” Gov. Brown said. “This self-driving car is another step forward in this long, march of California pioneering the future and leading not just the country, but the whole world.”

The law immediately allows for testing of the vehicles on public roadways, so long as properly licensed drivers are seated at the wheel and able to take over. It also lays out a roadmap for manufacturers to seek permits from the DMV to build and sell driverless cars to consumers. It requires the department to adopt regulations covering driverless vehicles “as soon as practicable,” but at least by Jan. 2015.

In other words, don’t expect the highways to be overrun with robot drivers just yet. Which is good, since most companies and researchers say there’s much work still to be done.

But Senator Alex Padilla (D-Pacoima), who introduced the bill, and Google, which lobbied for it, say autonomous vehicles could vastly improve public safety in the near future. Google co-founder Sergey Brin added that driverless cars will provide the handicapped greater mobility, give commuters back the productive hours they now waste sitting in traffic and reduce congestion on roads (and by extension, pollution).

“It really has the power to change people’s lives,” he said.

The case for improved safety certainly makes intuitive sense, assuming the technology is adequately developed. A 2006 Department of Transportation study found driver error occurred in almost 80 percent of car accidents. Computers, on the other hand, never get tired or distracted. Presumably they also won’t speed, run red lights, forget to signal or tailgate.

But it’s worth noting that there’s no wide-scale testing of the premise to date. And as every computer user knows well, machines are fallible and occasionally unpredictable. The artificial intelligence software operating these vehicles is making predictions about appropriate responses based on programmed rules and huge volumes of data, including maps and previous miles logged.

But there are always unknown unknowns, unique conditions the software might not have encountered before and might not react to in the way we’d hope.

Ryan Calo, an assistant professor of law focused on robotics at the University of Washington, noted in an earlier interview that a vehicle might know to avoid baby strollers and shopping carts; but might make the wrong choice if suddenly presented with a choice between the two.

Calo thinks autonomous vehicles can improve safety, but notes that public perception of the technology could turn on events like these, even if the machines prove statistically safer than humans. In other words, we’ll be tough and unfair critics. That makes it all the more critical that the technology works well before it’s widely deployed.

This leaves the DMV to tackle all sorts of weighty questions concerning safety and liability, including: How safe is safe enough? How should these vehicles be evaluated against that goal? And how do you create regulations for technology that’s still under development?

“The hard work is left to be done by the DMV,” said Bryant Walker Smith, a fellow at Stanford’s Center for Automotive Research.

He has pointed to a statistical basis for safety that the DMV might consider as it begins to develop standards.

After crunching data on crashes by human drivers, Walker Smith noted in a blog post earlier this year: “Google’s cars would need to drive themselves (by themselves) more than 725,000 representative miles without incident for us to say with 99 percent confidence that they crash less frequently than conventional cars. If we look only at fatal crashes, this minimum skyrockets to 300 million miles. To my knowledge, Google has yet to reach these milestones.”

On Tuesday, Brin said Google cars have now traveled more than 300,000 miles, the last “50,000 or so … without safety critical intervention.”

“But that’s not good enough,” he said.

Brin said there should continue to be extensive field tests, as well as safety evaluations in labs and closed courses.

“The self-driving cars will face far greater scrutiny than a human driver would, and appropriately so,” he said.

In order for the DMV to adequately understand the safety issues potentially posed by an artificial intelligence program, it must reach out to a broad array of stakeholders, Calo said on Tuesday.

“It’s crucial that the DMV speak to technologists, and not just Google,” he said.

Calo added that the DMV should also talk to academic researchers and car companies developing new safety features that could tip into “autonomous” territory. Among other things, it should be cautious about defining “autonomous” vehicles in a way that could discourage companies from adding features that could improve safety, by subjecting them to rigorous new rules, he said.

Another concern about driverless cars is privacy. The machines will have to collect and store certain information as part of its basic functioning, as well as to improve over time.

Due to pressure from privacy advocates, the final version of law now requires manufacturers to provide a written disclosure describing what data is collected. But John Simpson, director of Consumer Watchdog’s privacy project, says that doesn’t go far enough.

“We think the provision needs to be that information should be gathered only for the purpose of navigating the vehicle, retained only as long as necessary for the navigation of the vehicle and not used for any other purpose whatsoever, unless the consumer specifically gives their permission,” he said.

Technically, driverless vehicles are already legal in many states insofar as no one ever thought to make them illegal. That’s why Google has been able to test its cars on California’s roads. But those sort of advances have pushed a number of states to take up the issue.

Nevada’s governor signed a driverless car bill last year, as did Florida’s earlier this year. Meanwhile, legislatures in Hawaii, Oklahoma and Arizona have considered similar measures.

 California affirms legality of driverless cars | Tech Chronicles – seattlepi.com.

 

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Biden Still Waiting To Be Told Where Convention Is : The New Yorker


 

The Borowitz Report

 

SEPTEMBER 2, 2012

BIDEN STILL WAITING TO BE TOLD WHERE CONVENTION IS

POSTED BY ANDY BOROWITZ

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WASHINGTON (The Borowitz Report)—Vice President Joe Biden said today that he “can’t wait” to deliver his speech at the 2012 Democratic Convention, but that he still has not been told where the gathering will take place.

“I guess I could Google it,” he said, “but my Internet stopped working a few weeks ago, and I’ve had a heck of a time getting it fixed.”

Mr. Biden said he expects someone to tell him the details about the convention “any day now,” but, in the meantime, he is working on his Convention speech, which he guarantees “is going to blow people away.”

“I was all set to read from a prepared text, but then Clint Eastwood’s thing really raised the bar,” he said. “I’m seeing this Convention as a chance to showcase my amazing improv chops.”

 Biden Still Waiting To Be Told Where Convention Is : The New Yorker.

 

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BYOD makes employees work extra 20 hours unpaid – ComputerworldUK.com


 

BYOD makes employees work extra 20 hours unpaid

BYOD makes employees work extra 20 hours unpaid

But they’re apparently happy to do so

Many employees are working up to 20 additional hours per week unpaid as a result of bring your own device (BYOD) policies adopted by their firms.

According to the quarterly Mobile Workforce Report from enterprise Wi-Fi access firm iPass, a third of mobile enterprise workers never fully disconnect from technology during their during personal time.

The iPass figures, based on a survey of 1,200 mobile enterprise workers worldwide, showed that only eight percent disconnect completely from work while they are on holiday.

The report also said that 92 percent of mobile workers “enjoy their job flexibility” and are “content” with working longer hours. In fact, said the report, 42 percent would like “even greater flexibility for their working practices”.

“BYOD is effectively turning us into a generation of productive workaholics, with many workers seemingly happy to work during their downtime in exchange for flexibility in how and where they work,” said Rene Hendrikse, VP of EMEA at iPass.

“Mobile workers want to help their companies stay competitive in a fast-paced and challenging business environment and for this reason nearly half of all businesses are now actively encouraging flexible working.”

However, iPass warned that employees run the risk of literally paying the price for this flexibility, with 18 percent shouldering their own mobile data bills, an increase of six percent from last year.

The poll also looked at the growth of video communications. Over two-thirds (67 percent) of mobile workers are using video conferencing and/or video chat applications more than they did in 2011.

Skype was the most popular video communications technology, with 70 percent of mobile workers using it as their first preference, and 36 percent used a Cisco platform. This was followed by 29 percent who preferred to use Apple’s FaceTime, and 13 percent chose Google’s Gmail video chat.

A fifth (19 percent) of mobile workers said their companies did not require security on smartphones or tablets to access work data.

 BYOD makes employees work extra 20 hours unpaid – ComputerworldUK.com.

 

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The underground economy of social networks


 

The underground economy of social networks

Posted on 07 August 2012.

 

In a new study, Barracuda Labs analyzed a random sampling of more than 70,000 fake Twitter accounts that are being used to sell fake Twitter followers.

They also analyzed some of the people that are using such fake followers including the recent example of U.S. presidential candidate Mitt Romney’s Twitter account.


Between Facebook’s 10-Q filing stating that 83 million of its accounts are fake, to Mitt Romney’s Twitter account recently falling under scrutiny for suspicious followings, fake social network profiles are a hot topic at the moment. And these fake profiles are at the center of a very vibrant and growing underground economy.

This underground economy consists of dealers who create and sell the use of thousands of fake social accounts, and Abusers who buy follows or likes from these fake accounts to boost their perceived popularity, sell advertising based on their now large social audience or conduct other malicious activity.

“Fake users should be a huge concern to both Facebook and Twitter because of the threat they create to user trust, online security and the overall community feeling of the social networks,” said Dr. Paul Judge, chief research officer at Barracuda Networks. “This obviously threatens advertising revenue as organizations begin to question the true visibility and reach of their ad campaigns.”

Barracuda Labs began this research in May 2012, setting up three Twitter accounts and purchasing between 20,000 and 70,000 Twitter followers for each from eBay and other websites. The study analyzes a random sampling of more than 70,000 fake Twitter accounts that are being used to sell fake Twitter followers.

Highlights of the study include:

Dealers are everywhere: There are 20 sellers on eBay and 58 websites out of the Google Top 100 search results that are selling fake Twitter profiles.

Abusers are blooming: The average Abuser has 48,885 Twitter followers. The average fake Twitter account is following 1,799 accounts.

Fake profiles are rampant: The average price to buy fake followers is $18 per 1,000 followers, and 61 percent of fake Twitter accounts are less than three months old. The average age of a fake Twitter account is 19 weeks.

Due to the current public discussions about Mitt Romney´s Twitter account and his fake followers, Barracuda Labs took the opportunity to analyze them. This led to several interesting findings:

·         Nearly all accounts of Mitt Romney´s followers are new: More than 80 percent of all followers are less than three months old and 25 percent of them are not even three weeks old.

·         The number of his followers went up 17 percent in just one day (July 21, 2012).

·         One in four of Mitt Romney´s new Twitter accounts have never sent a single tweet.

·         10 percent of these new accounts already have been suspended by Twitter.

The results of the analysis closely fit the “fake user” profile and allow the assumption that most of these recent followers of Mitt Romney are not from a general Twitter population but most likely from a paid Twitter follower service.

 The underground economy of social networks.

 

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How a Lone Grad Student Scooped the Government and What It Means for Your Online Privacy – ProPublica


How a Lone Grad Student Scooped the Government and What It Means for Your Online Privacy

Jonathan Mayer (Peter McCollough/ Wired)

by Peter Maass
ProPublica, June 28, 2012, 6:30 a.m.

 

June 28: This story has been corrected.

This story was co-published with Wired.

Jonathan Mayer had a hunch.

A gifted computer scientist, Mayer suspected that online advertisers might be getting around browser settings that are designed to block tracking devices known as cookies. If his instinct was right, advertisers were following people as they moved from one website to another even though their browsers were configured to prevent this sort of digital shadowing. Working long hours at his office, Mayer ran a series of clever tests in which he purchased ads that acted as sniffers for the sort of unauthorized cookies he was looking for. He hit the jackpot, unearthing one of the biggest privacy scandals of the past year: Google was secretly planting cookies on a vast number of iPhone browsers. Mayer thinks millions of iPhones were targeted by Google.

This is precisely the type of privacy violation the Federal Trade Commission aims to protect consumers from, and Google, which claims the cookies were not planted in an unethical way, now reportedly faces a fine of more than $10 million. But the FTC didn’t discover the violation. Mayer is a 25-year-old student working on law and computer science degrees at Stanford University. He shoehorned his sleuthing between classes and homework, working from an office he shares in the Gates Computer Science Building with students from New Zealand and Hong Kong. He doesn’t get paid for his work and he doesn’t get much rest.

If it seems odd that a federal regulator was scooped by a sleep-deprived student, get used to it, because the federal government is often the last to know about digital invasions of your privacy. The largest privacy scandal of the past year, also involving Google, wasn’t discovered by federal regulators, either. A privacy official in Germany forced Google to hand over the hard drives of cars equipped with 360-degree digital cameras that were taking pictures for its Street View program. The Germans discovered that Google wasn’t just shooting photos: The cars downloaded a panoply of sensitive data, including emails and passwords, from open Wi-Fi networks. Google had secretly done the same in the United States, but the FTC, as well as the Federal Communications Commission, which oversees broadcast issues, had no idea until the Germans figured it out.

Nearly every day, and often several times a day, there is fresh news of privacy invasions as companies hone their ability to imperceptibly assemble a vast amount of data about anyone with a smartphone, laptop or credit card. Retailers, search engines, social media sites, news organizations — all want to know as much as they can about their visitors and users so that ads can be targeted as precisely as possible. But data mining, which has become central to the corporate bottom line, can be downright creepy, with companies knowing what you search for, what you buy, which websites you visit, how long you browse — and more. Earlier this year, it was revealed that Target realized a teenage customer was pregnant before her father knew; the firm identifies first-term pregnancies through, among other things, purchases of scent-free products. It’s akin to someone rifling through your wallet, closet or medicine cabinet, but in the digital sphere no one picks your pocket or breaks into your house. The tracking is done mostly without your knowledge and, in many cases, despite your attempts to stop it, as Mayer discovered.

The FTC is the lead agency in the government’s effort to ensure that companies do not cross the still-hazy border between acceptable and unacceptable data collection. But the agency’s ambitions are clipped by a lack of both funding and legal authority, reflecting a broader uncertainty about the role government should play in what is arguably America’s most promising new industry. Companies like Facebook and Google are global brands for which data mining is at the core of present and future profits. How far should they go? Current laws provide few limits, mainly banning data collection from children under 13 and prohibiting the sale of personal medical data. Beyond that, it’s a digital mosh pit, and it’s likely to remain that way because more regulation tends to be regarded by politicians in both parties as meaning fewer jobs. Students will probably continue to beat the FTC to the punch: The agency just has one privacy technologist working in its Division of Privacy and Identity Protection and one in the Division of Financial Practices. “I don’t think it’s controversial to note that they seem to be understaffed,” Mayer said in a phone interview between classes. “I think that’s pretty clear.”

This isn’t the usual sort of story about regulation watered down by intimate ties between government officials and the industry they oversee. Unlike the U.S. Minerals Management Service, where not long ago a number of officials were found to have shared drugs and had sex with representatives of the oil and gas industry, key FTC officials hired by the Obama administration are privacy hawks who worked previously for consumer-rights groups like Public Citizen and the Electronic Frontier Foundation. Under Chairman Jon Leibowitz, a Democrat appointed to the FTC in 2004 and tapped as chairman by President Obama in 2009, the FTC has pushed boundaries; its first privacy technologist, hired shortly after Liebowitz became chairman, was a semifamous activist who made a name for himself by printing fake boarding passes to draw attention to airline security lapses (the FBI, which raided his house, was not pleased). The agency is working with the tech industry to create and voluntarily adopt a Do Not Track option, so that consumers can avoid some intrusive web tracking by advertising firms. And it issued a report this year that called for new legislation to define what data miners can and cannot do.

Yet the FTC is ill-equipped to find out, on its own, what companies like Google and Facebook are doing behind the scenes. For instance, ProPublica discovered that the FTC’s Privacy and Identity Protection technologist has a digital hand tied behind his back because the computer in his office has security filters that restrict access to key websites. While Mayer has an ultrafast Internet connection, top-of-the-line computer, an office chair he loves and tasty lunches for free (“Stanford students do not want in any way,” he notes), the FTC technologist uses his personal laptop and, because there is no Wi-Fi at the agency, connects to the Internet by tethering it to his iPhone. He browses the Web at cellphone speed. There are no free lunches.

***

The Federal Trade Communications building with the sculpture 'Man Controlling Trade' in front. (<a href='http://www.flickr.com/photos/mvjantzen/3089726522/'>Rounded Corner</a>, by <a href='http://www.flickr.com/photos/mvjantzen/'>M.V. Jantzen</a>, using a <a href='http://creativecommons.org/licenses/by-nc/2.0/deed.en'>Creative Commons</a> license.)

The Federal Trade Communications building with the sculpture ‘Man Controlling Trade’ in front. (Rounded Corner, by M.V. Jantzen, using a Creative Commons license.)

The FTC is headquartered in a landmarked building on Pennsylvania Avenue flanked by two sculptures of a man trying to restrain a muscle-bound horse that is straining to gallop away. The sculptures, completed in 1942, are entitled “Man Controlling Trade,” and they explain a lot about the FTC’s current dilemma. The notion of controlling trade, popular when the sculptures were erected a half-century ago, is not a vote-winner today. The FTC was an early battleground of the movement that began in the Reagan era to reduce government regulation. The agency had more than 1,700 employees in the 1970s, but is down to 1,176 today, even though the economy has more than doubled in that span. The FTC’s responsibilities are vast: It must police everything from financial scams to antitrust activity, identity theft and misleading advertising.

Especially among Republicans, there is little interest in providing more resources. California Rep. Mary Bono-Mack, at a recent hearing on privacy legislation, warned that the government “has this really bad habit of overreaching whenever it comes to new regulations.” Although the American Civil Liberties Union may see an epidemic of privacy violations, Bono-Mack said, “I haven’t gotten a single letter from anyone back home urging me to pass a privacy bill.” The skepticism is not just an outside-the-building phenomenon; it comes from within the FTC, too. One of the agency’s five commissioners, Republican Thomas Rosch, dissented from its 2013 budget request, which asks for less money than the prior year budget of $312 million. Rosch said he believed the FTC still wanted too much. “In these austere times we should do more … with fewer resources,” his dissent said.

The cold shoulder is not entirely Republican. Earlier this year the Obama administration unveiled a “Privacy Bill of Rights” that sets a variety of enviable standards for consumer privacy. “American consumers can’t wait any longer for clear rules of the road that ensure their personal information is safe online,” President Obama said. The document, which among other things would allow individuals to control the data collected on them, was welcomed by consumer groups. But it’s not legislation. It’s a wish-list. The administration hopes that some of its wishes, like a Do Not Track system, will be granted through voluntary industry standards. But many of the wishes require Congress to pass laws that it is unlikely to pass anytime soon. The FTC’s meager budget request would seem to be the best indication yet of the prospects for significantly greater federal privacy protection.

It’s an old story with a new twist. Few industries have as many admirers in Washington, D.C., as Silicon Valley, which unlike the oil industry has what appears to be an equally large number of friends on both sides of the aisle. The tech industry is generally regarded as liberal-leaning — for instance, Eric Schmidt, the Google chairman, was an Obama campaign adviser and serves on the president’s Council of Advisors on Science and Technology. But Sen. John McCain, R-Ariz., was counseled in his presidential bid by both Carly Fiorina, the former CEO of Hewlett-Packard, and by Meg Whitman, the former CEO of eBay who now heads HP. Silicon Valley is one of the country’s few global growth industries; politicians are reluctant to put restrictions on what it can and cannot do.

The FTC tries to do the best with what it has. In 2009, with new Obama-era appointees aboard, it hired Christopher Soghoian, a privacy technologist who could perform the sort of sophisticated forensics that Mayer conducted on Google. A year later, in 2010, the FTC hired its first chief technologist, Edward Felten, a Princeton computer scientist who is highly regarded in tech policy circles. But the three men who have filled the privacy technologist job that Soghoian filled first (each have served for about a year) faced an awkward problem: The desktop in their office is digitally shackled by security filters that make it impossible to freely browse the Web. Crucial websites are off-limits, due to concerns of computer viruses infecting the FTC’s network, and there are severe restrictions on software downloads. When Soghoian tried to download a Wi-Fi-sniffing app, his boss told him within a few minutes that he had tripped a security alarm; he could not use the app on his computer. It had to be deleted immediately.

To defend against hackers, filtered computers are standard in the government, but they are problematic for officials who are trying to discover dishonest activity on the Web; it’s a bit like telling a cop he can’t patrol in high-crime neighborhoods. A handful of unfiltered computers are available in restricted labs at the FTC’s headquarters on Pennsylvania Avenue and its satellite offices on New Jersey Avenue and M Street, but this is an ungainly setup. Rather than leaving their office, waiting for an elevator, swiping their ID badges across a sensor at the lab’s locked door and logging into a computer soaked with malware (because the lab computers are used to test suspicious applications and websites), the technologists have instead stayed in their office and tethered their personal laptops to their personal cellphones. The office does not have a window, and the cell signals are not strong; even by phone standards, their Web connection is slow.

Soghoian and the current privacy technologist, Michael Brennan, tried to get an unfiltered desktop installed in their office. Each time — Soghoian in 2010, Brennan in 2011 — they got tantalizingly close, with new machines delivered to them. But the computers were never connected to the Internet. Someone at the agency — they don’t know who — got cold feet. “I basically had a two-thousand-dollar computer doing nothing,” Soghoian said. Brennan isn’t even at the office so much these days; he is a part-timer who lives in Philadelphia, where he is getting a Ph.D. in computer science at Drexel University. When he works in Washington, the FTC’s privacy gunslinger crashes at a friend’s house.

Only one FTC official has an unfiltered desktop: Felten, the chief technologist. He is the sort of unconventional public servant the FTC has hired in recent years. He was an expert witness in the landmark antitrust suit against Microsoft, a board member of the Electronic Frontier Foundation, and in April he participated in a privacy hackathon with his teenage daughter. Felten, hired mainly to provide policy advice to the FTC chairman, also conducts investigations of suspicious websites or apps — this is what he uses the unshackled computer for. During an interview, he pointed to it, a bit like a museum guide gesturing toward a priceless artwork, and said, “This is rare. I think this is the only one.”

He acknowledged the agency is hindered by a shortage of technical experts who can find the sorts of violations that Mayer stumbled on.

“We could for sure do more if we had more people,” he said while sitting in his office, which is nearly bare, with a few FTC posters on the walls, a small table and chairs, and a large desk for his two computers. “There are a lot of opportunities that we have to let go by because we don’t have the people to seize them … opportunities to measure and evaluate what’s happening every day in people’s computers and phones.”

Felten, who plans to resume full-time teaching at Princeton in the fall, was asked whether he has better technological resources there.

“Oh yes,” he replied. “That’s certainly the case.”

***

Christopher Soghoian (Graeme Mitchell/Wired Magazine)

Christopher Soghoian (Graeme Mitchell/Wired Magazine)

The mismatch between FTC aspirations and abilities is exemplified by its Mobile Technology Unit, created earlier this year to oversee the exploding mobile phone sector. The six-person unit consists of a paralegal, a program specialist, two attorneys, a technologist and its director, Patricia Poss. For the FTC, the unit represents an important allocation of resources to protect the privacy rights of more than 100 million smartphone owners in America. For Silicon Valley, a six-person team is barely a garage startup. Earlier this year, the unit issued a highly publicized report on mobile apps for kids; its conclusion was reflected in the subtitle, “Current Privacy Disclosures Are Disappointing.” It was a thin report, however. Rather than actually checking the personal data accessed by the report’s sampling of 400 apps, the report just looked at whether the apps disclose, on the sites where they are sold, the types of personal data that would be accessed and what the data would be used for. The body of the report is just 17 pages. (The FTC says it will do deeper research in future reports.)

The mobile unit has an equipment problem, too. Like most government agencies, the FTC issues Blackberries to key officials. Poss, the unit’s director, has one. The Blackberry dominated when Al Gore ran for president, but today it’s barely an also-ran with just 12 percent of the smartphone market. That’s not a problem if you only use your Blackberry for texts, emails and calls. But it’s a problem if, like Poss, your job is to keep track of what’s happening in the smartphone market. Most consumers use Androids or iPhones, and most of the apps written for them are not available on the Blackberry.

If Poss wants to learn what’s going on in the 88 percent of the smartphone market that her Blackberry cannot access, she would need to leave her office and go to one of the FTC labs, where she can use or check out an iPhone or Android. It’s a clunky setup, so she resorts to a familiar workaround: She uses her personal smartphones. She has an iPhone as well as an Android.

A moment after she mentioned this in an interview, she added, “I probably shouldn’t be saying that.”

FTC officials are reluctant to talk about their lack of funding, partly because public whining, especially during hard economic times, is infrequently rewarded. It’s also politically unwise. A vocal portion of the electorate believes the government and its regulatory arms have too much money and power as it is. Additionally, the FTC is trying to keep the tech industry honest by hinting that the feds are watching everything. It does not help if Silicon Valley realizes the FTC possesses just a handful of iPhones and Androids that are kept under lock and key in the basement.

The interview with Poss was conducted in an office on the third floor of the FTC’s headquarters, with an FTC spokeswoman on hand. When Poss was asked whether it wouldn’t make sense for the director of the Mobile Technology Unit to have a government-issued iPhone or Android, the spokeswoman, Claudia Farrell, interceded.

“He’s trying to get you to bitch, Patti. Don’t do it.”

Poss, a lawyer who has worked at the FTC for more than 12 years, began to look uncomfortable, as though she was in the witness box, unsure what she was supposed to say. She made amends by noting she can use her office computer to look at the smartphone app descriptions posted on the websites where they are sold. Then she reversed herself.

“Actually, you can’t,” Poss said. “We have some restrictions on the sites we can visit on government computers.”

She hesitantly mentioned that Apple’s app store is among the sites blocked by the FTC’s security system. If she wants to look at the most popular websites for mobile apps, she has to go to a basement lab.

Farrell joined the conversation again.

“You’re not going to make this a gut-wrenching story about how Patti has to leave the confines of her office to do her work?”

***

Director of the FTC's Bureau of Consumer Protection David Vladeck testifies in a hearing on cell phone privacy on May 19, 2011, in Washington, D.C. (Alex Brandon/AP Photo)

Director of the FTC’s Bureau of Consumer Protection David Vladeck testifies in a hearing on cell phone privacy on May 19, 2011, in Washington, D.C. (Alex Brandon/AP Photo)

The FTC maintains an aura of secrecy about its Internet testing labs in Washington. Their location is known but not much else. Officials would not talk about the equipment in the labs. Poss and Farrell refused to divulge the number of iPhones and Androids, though it appears to be not much more than a handful. “I don’t want to lead you to think we have an unlimited supply,” Poss acknowledged before being discouraged from acknowledging anything more.

It is hard for outsiders to know more because the FTC refuses to let reporters visit the labs.

“We’re not going to show it to you, no way,” said David Vladeck, who directs the agency’s Bureau of Consumer Protection and controls access to the labs.

It was pointed out that government agencies conducting far more secret operations — such as the Pentagon and the Central Intelligence Agency — often allow journalists and other outsiders to visit classified facilities. The embedding program during the Iraq war gave reporters the chance to report on the planning and execution of secret military operations. The FTC’s labs would not seem to rival the technology displayed when journalists ride aboard nuclear-powered submarines, for instance.

Vladeck would not bend.

“We don’t trust anybody,” he said.

Current and former FTC officials say the labs are the size of suburban living rooms, with computers and accessories that do not look much different from what would be seen at a Kinko’s. “There’s nothing special there,” Soghoian said. “It looks like a computer room in a public library or middle school.”

Vladeck’s appointment, in 2009, was welcomed by consumer-rights activists because of the nearly three decades he worked as a crusading lawyer for Public Citizen, which was founded by Ralph Nader; Vladeck has advocated long and hard for better government regulation. A conversation with Vladeck, who has argued four cases before the U.S. Supreme Court and won three of them, is akin to a combative courtroom session. He often leans across the table and speaks in a high-pitched bellow. During an interview in his office, he said that when he arrived at the FTC, “We weren’t geared up for this battle.” That’s partly because the Bush-era FTC was not terribly aggressive on privacy but also because data mining has particularly taken off in the past few years.

“No regulator is ever going to tell you that he or she is satisfied with the resources,” Vladeck said. “Would I like more resources? Of course, and I think I could put them to good use. But let me toot our own horn. We’ve gotten an enormous amount done in three years. I think we are sending a strong signal to the industry — you’ve got to straighten up and do the right thing.”

Since he arrived, the FTC has reached privacy settlements with the some of the largest tech firms, including Facebook, Google and Twitter, though in each case, there were no fines, because the FTC’s authority to issue fines on a first offense is limited. The agency is like a runner with two sprained ankles, because in addition to its narrow legal power, it has a surprisingly small staff to pursue its legal cases.

Staffing at the Division of Privacy and Identity Protection, which does the bulk of the FTC’s privacy work and is under Vladeck’s control, slid from 51 in 2011 to 50 in 2012, even though the data mining industry it oversees has rapidly expanded; it now employs more than 100,000 people and has revenues close to $5 billion, according to industry analyst and newsletter publisher Gregory Piatetsky-Shapiro. There are about 20 lawyers working on privacy cases at the FTC. “The bottlenecks are the lawyers for the most part,” Soghoian said. And the FTC has another problem: Republican Rep. John Mica, chairman of the House Committee on Transportation and Infrastructure, is trying to evictthe agency from its headquarters, which is on a prime block of Pennsylvania Avenue.

Vladeck has improvised. He described his strategy as similar to highway cops — the point isn’t to catch every car that breaks the speed limit, but enough to signal to the others that they can’t get away with much. He goes after the shiniest cars.

“When we sue a company like Google and get them under order for doing what we thought was a plain violation of the FTC Act, which was making material changes to their privacy policy without notifying people and getting their consent, the message we hope we sent loud and clear was, ‘You can’t do that. If we’re going to go after Google, which is one of the biggest corporations in the world, you can bet were going to go after you too.’”

Yet those cases demonstrated the FTC’s limits, too. The agency was created in 1914 to prevent unfair and deceptive practices in commerce. Unfairness is harder to prove in privacy — what’s inappropriate data collection to one person might be fair and harmless to another — so the FTC is focusing enforcement efforts on deception. That means a company has to say one thing about its data-collection practices and do another. But many companies have privacy policies that say very little — in which case, they aren’t deceiving consumers if they do things that might be untoward.

Ironically, the best way for a company to avoid privacy tussles with the FTC is to not say much about their privacy practices. On the other side of things, many companies protect themselves from prosecution by fully disclosing their policies in dense legal jargon that few consumers bother to read or, when they do, they have a hard time understanding that their personal data will be collected and shared in nearly infinite ways. Companies that follow these strategies — and many do — are difficult targets for the FTC.

Big firms like Google and Facebook, which depend on consumers using their services, cannot get away with having no policy at all or hiding behind legal hieroglyphics. They are the shiny cars that the FTC pulls over when it can. The agency pounced when Google introduced its Buzz social network because Gmail users were more or less swept into Buzz without their consent, even though Google had previously said it would not take unilateral action of that sort. The agency can take companies to court, but its overworked lawyers don’t really have the time to go the distance against the bottomless legal staffs in Silicon Valley. The FTC settled the Buzz case with Google, which agreed to annual privacy audits for 20 years and promised to not lie to consumers about what the company does with their data. If Google violates the settlement, it then faces financial penalties that could be quite large — this is akin to a two-strike rule.

The settlement process is time-consuming, however. Due to the agency’s small legal staff, some settlements take years to complete, and by the time they’re done, the targeted companies are not what they used to be. Last month, the FTC announced a privacy settlement with Myspace, which it accused of disclosing user information to third parties despite pledging not to do that. The investigation was opened in 2009, when Myspace was already a fading giant; by the time it was concluded in May, Myspace was all but a museum artifact. On Twitter, reaction to the suit included jokes to the effect of, “You mean Myspace still exists?”

Although the agency has some sway with Google and other companies that are sensitive to reputational issues — an FTC settlement might not hurt Google’s bottom line but the bad press could — it has less influence over data mining firms like LexisNexis, Choicepoint and RapLeaf, whose revenues come mostly from businesses rather than consumers. This is a major hole in the government’s effort to protect consumers from privacy violations, and the FTC has all but thrown up its hands in futility. The privacy report it issued earlier this year called on Congress to pass legislation that would set guidelines on acceptable practices by data miners. The odds of that happening are quite long, because of industry opposition to government oversight and the difficulty of getting agreement in Congress on what should and should not be allowed.

***

Even though he lives in university housing, Jonathan Mayer is a star in the world of digital privacy; he is the mop-haired kid who busted Google in his spare time. Silicon Valley companies seek him out to learn what he’s up to. Mayer, being clever, uses these encounters to learn about the companies. What are they thinking about the most? What do they fear the most? He has made another discovery.

“The FTC doesn’t strike fear into the heart of tech companies,” he says. “They know that as long as they stay within lax boundaries, it’s unlikely the FTC will bring enforcement actions against them.”

Yet there is a feared privacy watchdog, Mayer notes: the European Union. American companies have far less political influence in Europe, and Europeans are far more attentive to privacy issues, partly due to memories of Nazi-era totalitarianism. Because most tech services offered to Europeans are the same as offered to Americans, protections required by EU regulators are usually extended to American consumers. It’s the globalization of digital regulation: What happens in one country can affect all countries.

For instance, under Irish privacy law, citizens are entitled to know the information a company possesses on them — and this was used against Facebook by a 24-year-old Austrian, Max Schrems, who asked the company to hand over all the data it had on him. Facebook’s international headquarters are located in Dublin, so the firm had to comply. Last year it gave Schrems more than 1,200 pages of data that included just about every keystroke he had made while on the social network, including items he had deleted and location information he had never provided. Facebook had kept almost every poke and like, every friend and defriend, every invitation accepted or rejected. Schrems posted the information online and compared his Facebook dossier to the data that the East German secret police, the Stasi, had kept on millions of citizens.

In effect, Schrems exposed Facebook’s data retention practices, and this led to a big change. In May, Facebook said its 900 million customers — not just the ones in Europe — would receive far more detail on its data collection, making it easier for them to know what information was being collected and what was being done with it. The company acknowledged that the change was the result of a harsh report issued by Irish authorities looking into the Schrems case. Ireland wasn’t trying to protect the privacy rights of Americans, but its pressure on Facebook had precisely that effect.

The outsourcing of consumer data protection has been going on for a number of years. In 2008, European privacy officials asked Google, Microsoft and Yahoo! to delete, far quicker than they were doing, the data they were retaining about user searches. In short order, the search giants complied — not only for their European customers but for Americans, too. “The EU drives regulation worldwide,” Mayer says. “While we make nods to self-regulation and cooperation, the reality is that the EU is getting all of this done.”

The power of Europe’s privacy regulators — and the weakness of America’s — was demonstrated most vividly in the Street View dustup. While there was only modest protest against Google photographing American streets and homes, the company immediately ran into big trouble when its cars began to roam around Europe. The collection and abuse of personal information also was a hallmark of communist regimes that ruled Eastern Europe during the Cold War. Throughout Europe, local and national authorities expressed concerns about Street View, and the project quickly hit a number of walls.

Google promised its cars were only taking pictures — and the firm’s word was enough for U.S. officials — but French authorities demanded to know for sure. They inspected one of the vehicles in 2010 and realized that Google was not telling the whole story: The hard drives in the cars were downloading data from Wi-Fi networks. Google downplayed the revelation by contending the downloads were innocuous — just technical data, not personal information.

In Germany, where popular opposition to Street View was strongest, the data commissioner of Hamburg, Johannes Caspar, demanded to inspect a Street View car, too. At first, Google reportedly told him it didn’t know where the cars were. The firm eventually found one — but its hard drive was gone. At that point, Google said it was taking a new look at what the cars were downloading. Caspar insisted the company hand over a hard drive. After a few months, Google complied. Caspar discovered that Google had downloaded vast amounts of personal data.

It had done the same in the United States.

Vladeck had a quick response when it was suggested the Europeans were better privacy watchdogs.

“That’s a lie,” he shot back.

He leaned forward, speaking a bit more slowly.

“That is a lie.”

He argued that although the Germans uncovered Street View’s data collection, the FTC was not asleep at the wheel because it was investigating Street View at the time. But Vladeck said the FTC could not have done much even if it had examined a hard drive, since the agency’s reach extends only to unfair or deceptive practices. Google had never told consumers it wasn’t downloading Wi-Fi data, so it hadn’t deceived them by doing so. To prove an unfair practice, the FTC would have needed to show that the data downloads caused consumers an unavoidable harm. “Street View would have been a very difficult case for us,” Vladeck said. The agency quietly closed its investigation in late 2010 with no action.

Google was not yet free of the government’s watchdogs. The Federal Communications Commission conducted a separate investigation of its own and discovered the data collection was not accidental, as Google had claimed once it owned up to downloading the data. The FCC sharply criticized Google in April but fined the company just $25,000, which is not even a rounding error in the Web giant’s first quarter profit of $2.89 billion.

 How a Lone Grad Student Scooped the Government and What It Means for Your Online Privacy – ProPublica.

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