Archive for category Internet

Internet providers to begin warning customers who pirate content – CNN.com


Internet providers to begin warning customers who pirate content

 

The Center for Copyright Information says a new system will warn users when accounts are used to illegally download content.

The Center for Copyright Information says a new system will warn users when accounts are used to illegally download content.

 (CNN) – It is about to get a bit more difficult to illegally download TV shows, movies or music online.

A new alert system, rolling out over the next two months, will repeatedly warn and possibly punish people violating digital copyrights. The Copyright Alert System was announced last July and has been four years in the making.

If you use AT&T, Cablevision, Comcast, Time Warner, or Verizon as your Internet service provider, you could receive the first of one of these notes starting in the next two months.

The Internet provider is delivering the message, but the legwork is being done by the copyright owners, which will monitor peer-to-peer networks such as BitTorrent.

They use a service called MarkMonitor, which uses a combination of people and automated systems to spot illegal downloading. It will collect the IP addresses of offenders, but no personal information. The IP addresses are turned over to the Internet providers, which will match up the address with the right customer and send the notification.

The warning system is described as a graduated response. First the Internet provider will let the customer know that their Internet connection is being used do download content illegally. The note will include information to steer them away from their life of crime, including tips on how they can download content legally.

There will also be tips on securing Internet connections, just in case you were unaware that your neighbor was downloading season three of “Dexter” using your unprotected wireless network.

“The progressive series of alerts is designed to make consumers aware of activity that has occurred using their Internet accounts, educate them on how they can prevent such activity from happening again,” the CCI said in its announcement today.

After the educational phase, the customers will be asked to acknowledge that they received the warning. If they continue to download content illegally, the alerts will threaten mild punishments, such as forcing the copyright violator to read “educational materials,” or throttling their Internet connection so that it is slow, making it harder to download large files.

Today’s announcement claims that terminating the Internet service is not one of the options.

If a customer feels they are being wrongly accused, they can ask for a review, which will cost them $35 according to the Verge.

The entire system will be overseen by an organization called the Center for Copyright Information, which includes content owners, such as the Motion Picture Association of America and Recording Industry Association of America, as well as individual members including Disney, Sony Pictures, Fox, EMI and Universal.

Each ISP will have a slightly different version of the system.

 Internet providers to begin warning customers who pirate content – CNN.com.

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The Internet Gives Paul Ryan the Sarah Palin Treatment – Politics – The Atlantic Wire


The Internet Gives Paul Ryan the Sarah Palin Treatment

 

AP Photo/Steven Senne, File

 

JEN DOLL AUG 13, 2012

In August of 2008, John McCain announced that Alaska Governor Sarah Palin would be his vice presidential running mate on the Republican ticket for the election held that November. In August of 2012—just two days ago—Mitt Romney announced that Wisconsin Congressman Paul Ryan would be his vice presidential running mate on the Republican ticket for the election to be held this November. Some (like John McCain) may deny similarities between the two veep picks, but the Internet feels differently. Here are a few demonstrated learnings and consistencies (and predictions of further consistencies) gleaned from the online reactions thus far.

The “Republican Hottie V.P.” Is a Thing Now. A look at the Twitter response to Paul Ryan’s nomination reminds us that we are strangely obsessed with the looks of Republican V.P. nominees, or at least, we have been since 2008, with Sarah Palin. It’s likely that almost no one was freaking out about whether Dick Cheney could “get it” in 2004—though we were saying that back then about John Edwards. Meanwhile, the sexy side of Joe Biden remains a relatively untraversed topical area. Does the supposedly “sexy” shift from Democrat to Republican mean anything? Can a sexy V.P. ever make it onto a winning ticket? A historical reckoning does not signify great promise, but you never know. Relevant: Good hair has a lot to do with sexy, apparently.

Also a Thing: Satirical Twitter Accounts. The hilarious political faux-Twitter of the moment is @PaulRyanGosling, combining things Ryan Gosling (“Hey girl”) with things Paul Ryan (“I’m going to be releasing two, which is what he’s releasing”) to make things like, ”I’m only releasing two years of my tax returns. If you want more, you’ll have to find my tickle spot.” There’s a plethora of fake Palin accounts, from @FakeSarahPalin to @PalinsVagina to @SarrahPalinU5A … and so on. Key learning here: If they are nominated, or if signs point to that occurrence, the Twitter accounts will come.

The Politics, of Course the Politics. We’ll save deeper political discourse for another post (this is about the Internet reaction, after all), but this sums up one side of the thinking fairly succinctly:

Tough day for Sarah Palin as the truth sets in: Paul Ryan is younger, more Conservative, and prettier than she is.

— Nell Scovell (@NellSco) August 13, 2012

 

Discussions of “Women’s Issues.” From Palin’s nomination there followed a lot of talk about what that meant for women. Palin herself is a woman, obviously, but what about her politics? How she felt about a range of women’s issues turned out to be not so progressive at all. Similarly, there’s been a wave of response regardingPaul Ryan’s stance on issues that impact women (and really, “women’s issues” are issues of people in general, couching it that way is a wee bit depressing). Of course, much of the lead-up to this election has referred to a “War on Women,” and we’re clearly going to keep talking about these issues as such, whether it’s because it makes for some snappy discourse or writing or because it’s truly important (the latter, we think and hope). And then there’s the electoral issue of women, particularly single women, as key voters in this election

Fun with Photos. Let the extensive Photoshopping of Paul Ryan commence. We got every variety of Sarah Palin possible, really, from “sexy schoolteacher Sarah” to Sarah in a bikini, with a gun to, well, everything else, from disturbing to silly to hypersexualized and even porny. Ryan fans and haters, it’s on. There are also real photos to be distributed and admired or analyzed, of course, including this one of Paul Ryan and a deer (Palin liked hunting a lot, too, or at least said she did). Or the one of Ryan as prom king. Similarly, Palin has embodied a certain “prom” or “homecoming” queen aesthetic to more than a few, and you betcha her high school prom date ended up becoming her husband.

A Look at the Fam. It’s a given there will be a lot of interest in any potential vice president’s family, but with the reaction to Palin and Co. as a particular precedent, it’s a good bet we’ll be seeing a whole lot more of Janna Little Ryan and the kids, Liza, Charlie, and Sam, in the lead-up to November.

Identification of Catchphrases. “You betcha”; “Joe Six Pack”; “Hockey Mom”; “Maverick“; and “I can see Russia from my house” were just a few of the Palin expressions that took off and found a life of their own during the last electoral season. So far with Ryan, the media is already grabbing onto ”If you’re not part of the solution, you’re part of the problem” and his thoughts about the philosophy of Ayn Rand. Surely there will be more, if we only listen. He might just co-opt “bold” as his own. 

 The Internet Gives Paul Ryan the Sarah Palin Treatment – Politics – The Atlantic Wire.

 

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The underground economy of social networks


 

The underground economy of social networks

Posted on 07 August 2012.

 

In a new study, Barracuda Labs analyzed a random sampling of more than 70,000 fake Twitter accounts that are being used to sell fake Twitter followers.

They also analyzed some of the people that are using such fake followers including the recent example of U.S. presidential candidate Mitt Romney’s Twitter account.


Between Facebook’s 10-Q filing stating that 83 million of its accounts are fake, to Mitt Romney’s Twitter account recently falling under scrutiny for suspicious followings, fake social network profiles are a hot topic at the moment. And these fake profiles are at the center of a very vibrant and growing underground economy.

This underground economy consists of dealers who create and sell the use of thousands of fake social accounts, and Abusers who buy follows or likes from these fake accounts to boost their perceived popularity, sell advertising based on their now large social audience or conduct other malicious activity.

“Fake users should be a huge concern to both Facebook and Twitter because of the threat they create to user trust, online security and the overall community feeling of the social networks,” said Dr. Paul Judge, chief research officer at Barracuda Networks. “This obviously threatens advertising revenue as organizations begin to question the true visibility and reach of their ad campaigns.”

Barracuda Labs began this research in May 2012, setting up three Twitter accounts and purchasing between 20,000 and 70,000 Twitter followers for each from eBay and other websites. The study analyzes a random sampling of more than 70,000 fake Twitter accounts that are being used to sell fake Twitter followers.

Highlights of the study include:

Dealers are everywhere: There are 20 sellers on eBay and 58 websites out of the Google Top 100 search results that are selling fake Twitter profiles.

Abusers are blooming: The average Abuser has 48,885 Twitter followers. The average fake Twitter account is following 1,799 accounts.

Fake profiles are rampant: The average price to buy fake followers is $18 per 1,000 followers, and 61 percent of fake Twitter accounts are less than three months old. The average age of a fake Twitter account is 19 weeks.

Due to the current public discussions about Mitt Romney´s Twitter account and his fake followers, Barracuda Labs took the opportunity to analyze them. This led to several interesting findings:

·         Nearly all accounts of Mitt Romney´s followers are new: More than 80 percent of all followers are less than three months old and 25 percent of them are not even three weeks old.

·         The number of his followers went up 17 percent in just one day (July 21, 2012).

·         One in four of Mitt Romney´s new Twitter accounts have never sent a single tweet.

·         10 percent of these new accounts already have been suspended by Twitter.

The results of the analysis closely fit the “fake user” profile and allow the assumption that most of these recent followers of Mitt Romney are not from a general Twitter population but most likely from a paid Twitter follower service.

 The underground economy of social networks.

 

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Microsoft’s $6 billion aQuantive whoopsie – Jul. 2, 2012


Microsoft’s $6 billion whoopsie

By David Goldman @CNNMoneyTech July 2, 2012: 5:54 PM ET

 

Microsoft's $6 billion aQuantive whoopsie

 

NEW YORK (CNNMoney) — Some business deals just don’t work out — and sometimes they really don’t work out.

Microsoft spent $6.3 billion in cash buying online display advertising company aQuantive in 2007. On Monday, the company wrote off almost the entire value of the acquisition, taking a $6.2 billion writedown.

Microsoft’s online advertising business has remained wildly unprofitable in the five years since it bought aQuantive. In Microsoft’s most recent quarter, the company said its online services division lost nearly half a billion dollars. Over the past 12 months, the division’s losses reached nearly $2 billion.

“While the aQuantive acquisition continues to provide tools for Microsoft’s online advertising efforts, the acquisition did not accelerate growth to the degree anticipated,” Microsoft said in its understated press release.

Microsoft (MSFTFortune 500) said Monday that its advertising business has been “improving,” but the company also said that it had has lowered its expectations about the unit’s ability to grow and turn a profit.

The software giant has never made money on its online services division, and it has lost roughly $10.4 billion since Microsoft began breaking out the unit’s finances five years ago.

That means Microsoft is nowhere near being the “industry leading, Internet-wide advertising platform” that then-president of Microsoft services Kevin Johnson predicted it would become when it bought aQuantive. Microsoft paid an 85% premium for the company’s stock after most of aQuantive’s rivals had already been gobbled up by competitors.

Johnson is now the CEO of Juniper Networks (JNPR).

Though aQuantive didn’t turn out to be a good fit for Microsoft, a large part of the company’s advertising business struggle stems from Microsoft’s inability to catch up with Google (GOOGFortune 500) in the online search race.

Bing, Microsoft’s search engine, currently maintains a 15.4% share of the search market, up from 8.4% when Bing launched, according to online data tracker comScore (SCOR). That’s a nice jump, but Google still commands 66.7% of the market — up 1.7 percentage points from the 65% it held when Bing debuted.

Most of the share that Bing has gained has actually come from third-place Yahoo (YHOOFortune 500). The rest has come from search cellar-dwellers Ask.com and AOL (AOL).

There’s usually no such thing as “bad” market share growth, but Yahoo’s search is now powered by Bing. That means more than half of Microsoft’s share growth has come from cannibalizing its search partner.

To capture the attention of a critical mass of advertisers — enough to turn a profit — search market analysts say that Bing will need at least 25% to 30% of the market. That’s double Microsoft’s current share.

 Microsoft’s $6 billion aQuantive whoopsie – Jul. 2, 2012.

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Your E-Book Is Reading You – WSJ.com


Your E-Book Is Reading You

Digital-book publishers and retailers now know more about their readers than ever before. How that’s changing the experience of reading.

By ALEXANDRA ALTER

It takes the average reader just seven hours to read the final book in Suzanne Collins’s “Hunger Games” trilogy on the Kobo e-reader—about 57 pages an hour. Nearly 18,000 Kindle readers have highlighted the same line from the second book in the series: “Because sometimes things happen to people and they’re not equipped to deal with them.” And on Barnes & Noble’s Nook, the first thing that most readers do upon finishing the first “Hunger Games” book is to download the next one.

For centuries, reading has largely been a solitary and private act, an intimate exchange between the reader and the words on the page. But the rise of digital books has prompted a profound shift in the way we read, transforming the activity into something measurable and quasi-public. Eben Shapiro explains on Lunch Break. Photo: AP.

 

In the past, publishers and authors had no way of knowing what happens when a reader sits down with a book. Does the reader quit after three pages, or finish it in a single sitting? Do most readers skip over the introduction, or read it closely, underlining passages and scrawling notes in the margins? Now, e-books are providing a glimpse into the story behind the sales figures, revealing not only how many people buy particular books, but how intensely they read them.

We Know What You Read

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Illustration by John Cuneo

The perfect man, according to data collected by digital publisher Coliloquy from romance-novel readers, has a European accent and is in his 30s with black hair and green eyes.

For centuries, reading has largely been a solitary and private act, an intimate exchange between the reader and the words on the page. But the rise of digital books has prompted a profound shift in the way we read, transforming the activity into something measurable and quasi-public.

The major new players in e-book publishing—Amazon, Apple and Google—can easily track how far readers are getting in books, how long they spend reading them and which search terms they use to find books. Book apps for tablets like the iPad, Kindle Fire and Nook record how many times readers open the app and how much time they spend reading. Retailers and some publishers are beginning to sift through the data, gaining unprecedented insight into how people engage with books.

Publishing has lagged far behind the rest of the entertainment industry when it comes to measuring consumers’ tastes and habits. TV producers relentlessly test new shows through focus groups; movie studios run films through a battery of tests and retool them based on viewers’ reactions. But in publishing, reader satisfaction has largely been gauged by sales data and reviews—metrics that offer a postmortem measure of success but can’t shape or predict a hit. That’s beginning to change as publishers and booksellers start to embrace big data, and more tech companies turn their sights on publishing.

Barnes & Noble, which accounts for 25% to 30% of the e-book market through its Nook e-reader, has recently started studying customers’ digital reading behavior. Data collected from Nooks reveals, for example, how far readers get in particular books, how quickly they read and how readers of particular genres engage with books. Jim Hilt, the company’s vice president of e-books, says the company is starting to share their insights with publishers to help them create books that better hold people’s attention.

The stakes are high for the company as it seeks a greater share of the e-book market. Sales of Nook devices rose 45% this past fiscal year, and e-book sales for the Nook rose 119%. Overall, Nook devices and e-books generated $1.3 billion, compared to $880 million the previous year. Microsoft recently invested $300 million for a 17.6% stake of the Nook.

Mr. Hilt says that the company is still in “the earliest stages of deep analytics” and is sifting through “more data than we can use.” But the data—which focuses on groups of readers, not individuals—has already yielded some useful insights into how people read particular genres. Some of the findings confirm what retailers already know by glancing at the best-seller lists. For example, Nook users who buy the first book in a popular series like “Fifty Shades of Grey” or “Divergent,” a young-adult series by Veronica Roth, tend to tear through all the books in the series, almost as if they were reading a single novel.

Barnes & Noble has determined, through analyzing Nook data, that nonfiction books tend to be read in fits and starts, while novels are generally read straight through, and that nonfiction books, particularly long ones, tend to get dropped earlier. Science-fiction, romance and crime-fiction fans often read more books more quickly than readers of literary fiction do, and finish most of the books they start. Readers of literary fiction quit books more often and tend skip around between books.

Those insights are already shaping the types of books that Barnes & Noble sells on its Nook. Mr. Hilt says that when the data showed that Nook readers routinely quit long works of nonfiction, the company began looking for ways to engage readers in nonfiction and long-form journalism. They decided to launch “Nook Snaps,” short works on topics ranging from weight loss and religion to the Occupy Wall Street movement.

Pinpointing the moment when readers get bored could also help publishers create splashier digital editions by adding a video, a Web link or other multimedia features, Mr. Hilt says. Publishers might be able to determine when interest in a fiction series is flagging if readers who bought and finished the first two books quickly suddenly slow down or quit reading later books in the series.

“The bigger trend we’re trying to unearth is where are those drop-offs in certain kinds of books, and what can we do with publishers to prevent that?” Mr. Hilt says. “If we can help authors create even better books than they create today, it’s a win for everybody.”

Some authors welcome the prospect. Novelist Scott Turow says he’s long been frustrated by the industry’s failure to study its customer base. “I once had an argument with one of my publishers when I said, ‘I’ve been publishing with you for a long time and you still don’t know who buys my books,’ and he said, ‘Well, nobody in publishing knows that,’ ” says Mr. Turow, president of the Authors Guild. “If you can find out that a book is too long and you’ve got to be more rigorous in cutting, personally I’d love to get the information.”

Others worry that a data-driven approach could hinder the kinds of creative risks that produce great literature. “The thing about a book is that it can be eccentric, it can be the length it needs to be, and that is something the reader shouldn’t have anything to do with,” says Jonathan Galassi, president and publisher of Farrar, Straus & Giroux. “We’re not going to shorten ‘War and Peace’ because someone didn’t finish it.”

Publishers are only just beginning to mull over the potential uses for e-reading data. Many are skeptical that analytics can aid in the industry’s ongoing battle to woo consumers who are increasingly distracted by games and social media. But at a time when traditional publishers are losing ground to tech giants like Amazon and Apple, better analytics seem to offer tantalizing possibilities.

Amazon, in particular, has an advantage in this field—it’s both a retailer and a publisher, which puts the company in a unique position to use the data it gathers on its customers’ reading habits. It’s no secret that Amazon and other digital book retailers track and store consumer information detailing what books are purchased and read. Kindle users sign an agreement granting the company permission to store information from the device—including the last page you’ve read, plus your bookmarks, highlights, notes and annotations—in its data servers.

Amazon can identify which passages of digital books are popular with readers, and shares some of this data publicly on its website through features such as its “most highlighted passages” list. Readers digitally “highlight” selections using a button on the Kindle; they can also opt to see the lines commonly highlighted by other readers as they read a book. Amazon aggregates these selections to see what gets underlined the most. Topping the list is the line from the “Hunger Games” trilogy. It is followed by the opening sentence of “Pride and Prejudice.”

“We think of it as the collective intelligence of all the people reading on Kindle,” says Amazon spokeswoman Kinley Pearsall.

Some privacy watchdogs argue that e-book users should be protected from having their digital reading habits recorded. “There’s a societal ideal that what you read is nobody else’s business,” says Cindy Cohn, legal director for the Electronic Frontier Foundation, a nonprofit group that advocates for consumer rights and privacy. “Right now, there’s no way for you to tell Amazon, I want to buy your books, but I don’t want you to track what I’m reading.”

Amazon declined to comment on how it analyzes and uses the Kindle data it gathers.

EFF has pressed for legislation to prevent digital book retailers from handing over information about individuals’ reading habits as evidence to law enforcement agencies without a court’s approval. Earlier this year, California instituted the “reader privacy act,” which makes it more difficult for law-enforcement groups to gain access to consumers’ digital reading records. Under the new law, agencies must get a court order before they can require digital booksellers to turn over information revealing which books their customers have browsed, purchased, read and underlined. The American Civil Liberties Union and EFF, which partnered with Google and other organizations to push for the legislation, are now seeking to enact similar laws in other states.

Bruce Schneier, a cyber-security expert and author, worries that readers may steer clear of digital books on sensitive subjects such as health, sexuality and security—including his own works—out of fear that their reading is being tracked. “There are a gazillion things that we read that we want to read in private,” Mr. Schneier says.

There are some 40 million e-readers and 65 million tablets in use in the U.S., according to analysts at Forrester Research. In the first quarter of 2012, e-books generated $282 million in sales, compared to $230 million for print, the Association of American Publishers recently found.

Meanwhile, the shift to digital books has fueled an arms race among digital start-ups seeking to cash in on the massive pool of data collected by e-reading devices and reading apps. New e-reading services, which allow readers to purchase and store books in a digital library and read them on different devices, have some of the most sophisticated reader tracking software. The digital reading platform Copia, which has 50,000 subscribers, collects detailed demographic and reading data—including the age, gender and school affiliation of people who bought particular titles, as well as how many times the books were downloaded, opened and read—and shares its findings with publishers. Copia aggregates the data, so that individual users aren’t identifiable, and shares that information with publishers that request it.

Kobo, which makes digital reading devices and operates an e-reading service that stocks 2.5 million books and has more than eight million users, has recently started looking at how readers as a whole engage with particular books and genres. The company tracks how many hours readers spend on particular titles and how far they get. Kobo recently found, for example, that most readers who started George R.R. Martin’s fantasy novel “A Dance With Dragons” finished the book, and spent an average of 20 hours reading it, a relatively fast read for a 1,040-page novel.

[image]William Duke

Some publishers are already beginning to market test books digitally, before releasing a print edition. Earlier this year, Sourcebooks, which publishes 250 titles a year, began experimenting with a new model of serial, online publishing. Sourcebooks has released early online editions for half a dozen titles, ranging from romance to young adult to nonfiction books, and has solicited questions and suggestions from readers. Eventually, readers’ feedback will be incorporated into the print version.

Scholastic, which publishes popular young-adult fiction such as Harry Potter and “The Hunger Games,” created online message boards and interactive games connected to its popular series “39 Clues.” The online game and message board, which has 1.9 million registered users, allows the publisher to track which story lines and characters are resonating with young readers. David Levithan, Scholastic’s publisher and editorial director, says the online feedback has shaped the ongoing “39 Clues” series and helped to turn it into a global franchise with more than 15 million copies in print.

“You very rarely get a glimpse into the reader’s mind,” he says. “With a printed book, there’s no such thing as an analytic. You can’t tell which pages are dog-eared.”

Few publishers have taken the experiment as far as Coliloquy, a digital publishing company that was created earlier this year by Waynn Lue, a computer scientist and former Google engineer, and Lisa Rutherford, a venture capitalist and former president of Twofish, a gaming-analytics firm.

Coliloquy’s digital books, which are available on Kindle, Nook and Android e-readers, have a “choose-your-own-adventure”-style format, allowing readers to customize characters and plot lines. The company’s engineers aggregate and pool the data gleaned from readers’ selections and send it to the authors, who can adjust story lines in their next books to reflect popular choices.

“Data and analytics, we’ve seen how it revolutionized certain industries like mobile apps and gaming,” says Mr. Lue. “With reading, we don’t yet have that engagement data, and we wanted to provide a feedback mechanism that didn’t exist before between authors and readers.”

Coliloquy developed its software through Amazon’s Kindle data developer program, which allows outside companies to create interactive content for Kindle. Their proprietary data platform draws on complex algorithms, similar to gaming software, that lets readers choose from different narrative pathways.

The company hired six editors and five technology and product developers and began recruiting authors from a range of genres, including romance, nonfiction, young adult fantasy and erotica. Since launching this past January, the company has released eight titles, and is expanding into crime fiction, legal thrillers and experimental fiction. Mr. Lue and Ms. Rutherford declined to provide sales figures for Coliloquy’s titles, citing a nondisclosure agreement with Amazon. But they say more than 90% of readers who buy Colloquy’s books, which range from $2.99 to $7.99, finish reading them, and 67% reread the books.

In “Parish Mail,” Kira Snyder’s young adult mystery series set in New Orleans, readers can decide whether the teenage protagonist solves crimes by using magic or by teaming up with a police detective’s cute teenage son. Readers of “Great Escapes,” an erotic romance series co-written by Linda Wisdom and Lynda K. Scott, can customize the hero’s appearance and the intensity of the love scenes. A recent report from Coliloquy showed that the ideal hero for “Great Escapes” readers is tall with black hair and green eyes, a rugged, burly build and a moderately but not overly hairy chest.

In Tawna Fenske’s romantic caper “Getting Dumped”—which centers on a young woman who finds work at a landfill after getting laid off from her high-profile job at the county’s public relations office—readers can choose which of three suitors they want the heroine to pursue. The most recent batch of statistics showed that 53.3% chose Collin, a Hugh Grant type; 16.8% chose Pete, the handsome but unavailable co-worker; and 29.7% of readers liked Daniel, the heroine’s emotionally distant boyfriend.

Ms. Fenske originally planned to get rid of Daniel by sending him to prison and writing him out of the series. Then she saw the statistics. She decided 29.7 % was too big a chunk of her audience to ignore.

“So much of the time, it’s an editor and agent and publisher telling you, ‘This is what readers want,’ but this is hands-on reader data,” says Ms. Fenske, 37, who lives in Bend, Ore. “I’ve always wondered, did that person buy it and stop after the first three pages? Now I can see they bought it and read it in the first week.”

 Your E-Book Is Reading You – WSJ.com.

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How a Lone Grad Student Scooped the Government and What It Means for Your Online Privacy – ProPublica


How a Lone Grad Student Scooped the Government and What It Means for Your Online Privacy

Jonathan Mayer (Peter McCollough/ Wired)

by Peter Maass
ProPublica, June 28, 2012, 6:30 a.m.

 

June 28: This story has been corrected.

This story was co-published with Wired.

Jonathan Mayer had a hunch.

A gifted computer scientist, Mayer suspected that online advertisers might be getting around browser settings that are designed to block tracking devices known as cookies. If his instinct was right, advertisers were following people as they moved from one website to another even though their browsers were configured to prevent this sort of digital shadowing. Working long hours at his office, Mayer ran a series of clever tests in which he purchased ads that acted as sniffers for the sort of unauthorized cookies he was looking for. He hit the jackpot, unearthing one of the biggest privacy scandals of the past year: Google was secretly planting cookies on a vast number of iPhone browsers. Mayer thinks millions of iPhones were targeted by Google.

This is precisely the type of privacy violation the Federal Trade Commission aims to protect consumers from, and Google, which claims the cookies were not planted in an unethical way, now reportedly faces a fine of more than $10 million. But the FTC didn’t discover the violation. Mayer is a 25-year-old student working on law and computer science degrees at Stanford University. He shoehorned his sleuthing between classes and homework, working from an office he shares in the Gates Computer Science Building with students from New Zealand and Hong Kong. He doesn’t get paid for his work and he doesn’t get much rest.

If it seems odd that a federal regulator was scooped by a sleep-deprived student, get used to it, because the federal government is often the last to know about digital invasions of your privacy. The largest privacy scandal of the past year, also involving Google, wasn’t discovered by federal regulators, either. A privacy official in Germany forced Google to hand over the hard drives of cars equipped with 360-degree digital cameras that were taking pictures for its Street View program. The Germans discovered that Google wasn’t just shooting photos: The cars downloaded a panoply of sensitive data, including emails and passwords, from open Wi-Fi networks. Google had secretly done the same in the United States, but the FTC, as well as the Federal Communications Commission, which oversees broadcast issues, had no idea until the Germans figured it out.

Nearly every day, and often several times a day, there is fresh news of privacy invasions as companies hone their ability to imperceptibly assemble a vast amount of data about anyone with a smartphone, laptop or credit card. Retailers, search engines, social media sites, news organizations — all want to know as much as they can about their visitors and users so that ads can be targeted as precisely as possible. But data mining, which has become central to the corporate bottom line, can be downright creepy, with companies knowing what you search for, what you buy, which websites you visit, how long you browse — and more. Earlier this year, it was revealed that Target realized a teenage customer was pregnant before her father knew; the firm identifies first-term pregnancies through, among other things, purchases of scent-free products. It’s akin to someone rifling through your wallet, closet or medicine cabinet, but in the digital sphere no one picks your pocket or breaks into your house. The tracking is done mostly without your knowledge and, in many cases, despite your attempts to stop it, as Mayer discovered.

The FTC is the lead agency in the government’s effort to ensure that companies do not cross the still-hazy border between acceptable and unacceptable data collection. But the agency’s ambitions are clipped by a lack of both funding and legal authority, reflecting a broader uncertainty about the role government should play in what is arguably America’s most promising new industry. Companies like Facebook and Google are global brands for which data mining is at the core of present and future profits. How far should they go? Current laws provide few limits, mainly banning data collection from children under 13 and prohibiting the sale of personal medical data. Beyond that, it’s a digital mosh pit, and it’s likely to remain that way because more regulation tends to be regarded by politicians in both parties as meaning fewer jobs. Students will probably continue to beat the FTC to the punch: The agency just has one privacy technologist working in its Division of Privacy and Identity Protection and one in the Division of Financial Practices. “I don’t think it’s controversial to note that they seem to be understaffed,” Mayer said in a phone interview between classes. “I think that’s pretty clear.”

This isn’t the usual sort of story about regulation watered down by intimate ties between government officials and the industry they oversee. Unlike the U.S. Minerals Management Service, where not long ago a number of officials were found to have shared drugs and had sex with representatives of the oil and gas industry, key FTC officials hired by the Obama administration are privacy hawks who worked previously for consumer-rights groups like Public Citizen and the Electronic Frontier Foundation. Under Chairman Jon Leibowitz, a Democrat appointed to the FTC in 2004 and tapped as chairman by President Obama in 2009, the FTC has pushed boundaries; its first privacy technologist, hired shortly after Liebowitz became chairman, was a semifamous activist who made a name for himself by printing fake boarding passes to draw attention to airline security lapses (the FBI, which raided his house, was not pleased). The agency is working with the tech industry to create and voluntarily adopt a Do Not Track option, so that consumers can avoid some intrusive web tracking by advertising firms. And it issued a report this year that called for new legislation to define what data miners can and cannot do.

Yet the FTC is ill-equipped to find out, on its own, what companies like Google and Facebook are doing behind the scenes. For instance, ProPublica discovered that the FTC’s Privacy and Identity Protection technologist has a digital hand tied behind his back because the computer in his office has security filters that restrict access to key websites. While Mayer has an ultrafast Internet connection, top-of-the-line computer, an office chair he loves and tasty lunches for free (“Stanford students do not want in any way,” he notes), the FTC technologist uses his personal laptop and, because there is no Wi-Fi at the agency, connects to the Internet by tethering it to his iPhone. He browses the Web at cellphone speed. There are no free lunches.

***

The Federal Trade Communications building with the sculpture 'Man Controlling Trade' in front. (<a href='http://www.flickr.com/photos/mvjantzen/3089726522/'>Rounded Corner</a>, by <a href='http://www.flickr.com/photos/mvjantzen/'>M.V. Jantzen</a>, using a <a href='http://creativecommons.org/licenses/by-nc/2.0/deed.en'>Creative Commons</a> license.)

The Federal Trade Communications building with the sculpture ‘Man Controlling Trade’ in front. (Rounded Corner, by M.V. Jantzen, using a Creative Commons license.)

The FTC is headquartered in a landmarked building on Pennsylvania Avenue flanked by two sculptures of a man trying to restrain a muscle-bound horse that is straining to gallop away. The sculptures, completed in 1942, are entitled “Man Controlling Trade,” and they explain a lot about the FTC’s current dilemma. The notion of controlling trade, popular when the sculptures were erected a half-century ago, is not a vote-winner today. The FTC was an early battleground of the movement that began in the Reagan era to reduce government regulation. The agency had more than 1,700 employees in the 1970s, but is down to 1,176 today, even though the economy has more than doubled in that span. The FTC’s responsibilities are vast: It must police everything from financial scams to antitrust activity, identity theft and misleading advertising.

Especially among Republicans, there is little interest in providing more resources. California Rep. Mary Bono-Mack, at a recent hearing on privacy legislation, warned that the government “has this really bad habit of overreaching whenever it comes to new regulations.” Although the American Civil Liberties Union may see an epidemic of privacy violations, Bono-Mack said, “I haven’t gotten a single letter from anyone back home urging me to pass a privacy bill.” The skepticism is not just an outside-the-building phenomenon; it comes from within the FTC, too. One of the agency’s five commissioners, Republican Thomas Rosch, dissented from its 2013 budget request, which asks for less money than the prior year budget of $312 million. Rosch said he believed the FTC still wanted too much. “In these austere times we should do more … with fewer resources,” his dissent said.

The cold shoulder is not entirely Republican. Earlier this year the Obama administration unveiled a “Privacy Bill of Rights” that sets a variety of enviable standards for consumer privacy. “American consumers can’t wait any longer for clear rules of the road that ensure their personal information is safe online,” President Obama said. The document, which among other things would allow individuals to control the data collected on them, was welcomed by consumer groups. But it’s not legislation. It’s a wish-list. The administration hopes that some of its wishes, like a Do Not Track system, will be granted through voluntary industry standards. But many of the wishes require Congress to pass laws that it is unlikely to pass anytime soon. The FTC’s meager budget request would seem to be the best indication yet of the prospects for significantly greater federal privacy protection.

It’s an old story with a new twist. Few industries have as many admirers in Washington, D.C., as Silicon Valley, which unlike the oil industry has what appears to be an equally large number of friends on both sides of the aisle. The tech industry is generally regarded as liberal-leaning — for instance, Eric Schmidt, the Google chairman, was an Obama campaign adviser and serves on the president’s Council of Advisors on Science and Technology. But Sen. John McCain, R-Ariz., was counseled in his presidential bid by both Carly Fiorina, the former CEO of Hewlett-Packard, and by Meg Whitman, the former CEO of eBay who now heads HP. Silicon Valley is one of the country’s few global growth industries; politicians are reluctant to put restrictions on what it can and cannot do.

The FTC tries to do the best with what it has. In 2009, with new Obama-era appointees aboard, it hired Christopher Soghoian, a privacy technologist who could perform the sort of sophisticated forensics that Mayer conducted on Google. A year later, in 2010, the FTC hired its first chief technologist, Edward Felten, a Princeton computer scientist who is highly regarded in tech policy circles. But the three men who have filled the privacy technologist job that Soghoian filled first (each have served for about a year) faced an awkward problem: The desktop in their office is digitally shackled by security filters that make it impossible to freely browse the Web. Crucial websites are off-limits, due to concerns of computer viruses infecting the FTC’s network, and there are severe restrictions on software downloads. When Soghoian tried to download a Wi-Fi-sniffing app, his boss told him within a few minutes that he had tripped a security alarm; he could not use the app on his computer. It had to be deleted immediately.

To defend against hackers, filtered computers are standard in the government, but they are problematic for officials who are trying to discover dishonest activity on the Web; it’s a bit like telling a cop he can’t patrol in high-crime neighborhoods. A handful of unfiltered computers are available in restricted labs at the FTC’s headquarters on Pennsylvania Avenue and its satellite offices on New Jersey Avenue and M Street, but this is an ungainly setup. Rather than leaving their office, waiting for an elevator, swiping their ID badges across a sensor at the lab’s locked door and logging into a computer soaked with malware (because the lab computers are used to test suspicious applications and websites), the technologists have instead stayed in their office and tethered their personal laptops to their personal cellphones. The office does not have a window, and the cell signals are not strong; even by phone standards, their Web connection is slow.

Soghoian and the current privacy technologist, Michael Brennan, tried to get an unfiltered desktop installed in their office. Each time — Soghoian in 2010, Brennan in 2011 — they got tantalizingly close, with new machines delivered to them. But the computers were never connected to the Internet. Someone at the agency — they don’t know who — got cold feet. “I basically had a two-thousand-dollar computer doing nothing,” Soghoian said. Brennan isn’t even at the office so much these days; he is a part-timer who lives in Philadelphia, where he is getting a Ph.D. in computer science at Drexel University. When he works in Washington, the FTC’s privacy gunslinger crashes at a friend’s house.

Only one FTC official has an unfiltered desktop: Felten, the chief technologist. He is the sort of unconventional public servant the FTC has hired in recent years. He was an expert witness in the landmark antitrust suit against Microsoft, a board member of the Electronic Frontier Foundation, and in April he participated in a privacy hackathon with his teenage daughter. Felten, hired mainly to provide policy advice to the FTC chairman, also conducts investigations of suspicious websites or apps — this is what he uses the unshackled computer for. During an interview, he pointed to it, a bit like a museum guide gesturing toward a priceless artwork, and said, “This is rare. I think this is the only one.”

He acknowledged the agency is hindered by a shortage of technical experts who can find the sorts of violations that Mayer stumbled on.

“We could for sure do more if we had more people,” he said while sitting in his office, which is nearly bare, with a few FTC posters on the walls, a small table and chairs, and a large desk for his two computers. “There are a lot of opportunities that we have to let go by because we don’t have the people to seize them … opportunities to measure and evaluate what’s happening every day in people’s computers and phones.”

Felten, who plans to resume full-time teaching at Princeton in the fall, was asked whether he has better technological resources there.

“Oh yes,” he replied. “That’s certainly the case.”

***

Christopher Soghoian (Graeme Mitchell/Wired Magazine)

Christopher Soghoian (Graeme Mitchell/Wired Magazine)

The mismatch between FTC aspirations and abilities is exemplified by its Mobile Technology Unit, created earlier this year to oversee the exploding mobile phone sector. The six-person unit consists of a paralegal, a program specialist, two attorneys, a technologist and its director, Patricia Poss. For the FTC, the unit represents an important allocation of resources to protect the privacy rights of more than 100 million smartphone owners in America. For Silicon Valley, a six-person team is barely a garage startup. Earlier this year, the unit issued a highly publicized report on mobile apps for kids; its conclusion was reflected in the subtitle, “Current Privacy Disclosures Are Disappointing.” It was a thin report, however. Rather than actually checking the personal data accessed by the report’s sampling of 400 apps, the report just looked at whether the apps disclose, on the sites where they are sold, the types of personal data that would be accessed and what the data would be used for. The body of the report is just 17 pages. (The FTC says it will do deeper research in future reports.)

The mobile unit has an equipment problem, too. Like most government agencies, the FTC issues Blackberries to key officials. Poss, the unit’s director, has one. The Blackberry dominated when Al Gore ran for president, but today it’s barely an also-ran with just 12 percent of the smartphone market. That’s not a problem if you only use your Blackberry for texts, emails and calls. But it’s a problem if, like Poss, your job is to keep track of what’s happening in the smartphone market. Most consumers use Androids or iPhones, and most of the apps written for them are not available on the Blackberry.

If Poss wants to learn what’s going on in the 88 percent of the smartphone market that her Blackberry cannot access, she would need to leave her office and go to one of the FTC labs, where she can use or check out an iPhone or Android. It’s a clunky setup, so she resorts to a familiar workaround: She uses her personal smartphones. She has an iPhone as well as an Android.

A moment after she mentioned this in an interview, she added, “I probably shouldn’t be saying that.”

FTC officials are reluctant to talk about their lack of funding, partly because public whining, especially during hard economic times, is infrequently rewarded. It’s also politically unwise. A vocal portion of the electorate believes the government and its regulatory arms have too much money and power as it is. Additionally, the FTC is trying to keep the tech industry honest by hinting that the feds are watching everything. It does not help if Silicon Valley realizes the FTC possesses just a handful of iPhones and Androids that are kept under lock and key in the basement.

The interview with Poss was conducted in an office on the third floor of the FTC’s headquarters, with an FTC spokeswoman on hand. When Poss was asked whether it wouldn’t make sense for the director of the Mobile Technology Unit to have a government-issued iPhone or Android, the spokeswoman, Claudia Farrell, interceded.

“He’s trying to get you to bitch, Patti. Don’t do it.”

Poss, a lawyer who has worked at the FTC for more than 12 years, began to look uncomfortable, as though she was in the witness box, unsure what she was supposed to say. She made amends by noting she can use her office computer to look at the smartphone app descriptions posted on the websites where they are sold. Then she reversed herself.

“Actually, you can’t,” Poss said. “We have some restrictions on the sites we can visit on government computers.”

She hesitantly mentioned that Apple’s app store is among the sites blocked by the FTC’s security system. If she wants to look at the most popular websites for mobile apps, she has to go to a basement lab.

Farrell joined the conversation again.

“You’re not going to make this a gut-wrenching story about how Patti has to leave the confines of her office to do her work?”

***

Director of the FTC's Bureau of Consumer Protection David Vladeck testifies in a hearing on cell phone privacy on May 19, 2011, in Washington, D.C. (Alex Brandon/AP Photo)

Director of the FTC’s Bureau of Consumer Protection David Vladeck testifies in a hearing on cell phone privacy on May 19, 2011, in Washington, D.C. (Alex Brandon/AP Photo)

The FTC maintains an aura of secrecy about its Internet testing labs in Washington. Their location is known but not much else. Officials would not talk about the equipment in the labs. Poss and Farrell refused to divulge the number of iPhones and Androids, though it appears to be not much more than a handful. “I don’t want to lead you to think we have an unlimited supply,” Poss acknowledged before being discouraged from acknowledging anything more.

It is hard for outsiders to know more because the FTC refuses to let reporters visit the labs.

“We’re not going to show it to you, no way,” said David Vladeck, who directs the agency’s Bureau of Consumer Protection and controls access to the labs.

It was pointed out that government agencies conducting far more secret operations — such as the Pentagon and the Central Intelligence Agency — often allow journalists and other outsiders to visit classified facilities. The embedding program during the Iraq war gave reporters the chance to report on the planning and execution of secret military operations. The FTC’s labs would not seem to rival the technology displayed when journalists ride aboard nuclear-powered submarines, for instance.

Vladeck would not bend.

“We don’t trust anybody,” he said.

Current and former FTC officials say the labs are the size of suburban living rooms, with computers and accessories that do not look much different from what would be seen at a Kinko’s. “There’s nothing special there,” Soghoian said. “It looks like a computer room in a public library or middle school.”

Vladeck’s appointment, in 2009, was welcomed by consumer-rights activists because of the nearly three decades he worked as a crusading lawyer for Public Citizen, which was founded by Ralph Nader; Vladeck has advocated long and hard for better government regulation. A conversation with Vladeck, who has argued four cases before the U.S. Supreme Court and won three of them, is akin to a combative courtroom session. He often leans across the table and speaks in a high-pitched bellow. During an interview in his office, he said that when he arrived at the FTC, “We weren’t geared up for this battle.” That’s partly because the Bush-era FTC was not terribly aggressive on privacy but also because data mining has particularly taken off in the past few years.

“No regulator is ever going to tell you that he or she is satisfied with the resources,” Vladeck said. “Would I like more resources? Of course, and I think I could put them to good use. But let me toot our own horn. We’ve gotten an enormous amount done in three years. I think we are sending a strong signal to the industry — you’ve got to straighten up and do the right thing.”

Since he arrived, the FTC has reached privacy settlements with the some of the largest tech firms, including Facebook, Google and Twitter, though in each case, there were no fines, because the FTC’s authority to issue fines on a first offense is limited. The agency is like a runner with two sprained ankles, because in addition to its narrow legal power, it has a surprisingly small staff to pursue its legal cases.

Staffing at the Division of Privacy and Identity Protection, which does the bulk of the FTC’s privacy work and is under Vladeck’s control, slid from 51 in 2011 to 50 in 2012, even though the data mining industry it oversees has rapidly expanded; it now employs more than 100,000 people and has revenues close to $5 billion, according to industry analyst and newsletter publisher Gregory Piatetsky-Shapiro. There are about 20 lawyers working on privacy cases at the FTC. “The bottlenecks are the lawyers for the most part,” Soghoian said. And the FTC has another problem: Republican Rep. John Mica, chairman of the House Committee on Transportation and Infrastructure, is trying to evictthe agency from its headquarters, which is on a prime block of Pennsylvania Avenue.

Vladeck has improvised. He described his strategy as similar to highway cops — the point isn’t to catch every car that breaks the speed limit, but enough to signal to the others that they can’t get away with much. He goes after the shiniest cars.

“When we sue a company like Google and get them under order for doing what we thought was a plain violation of the FTC Act, which was making material changes to their privacy policy without notifying people and getting their consent, the message we hope we sent loud and clear was, ‘You can’t do that. If we’re going to go after Google, which is one of the biggest corporations in the world, you can bet were going to go after you too.’”

Yet those cases demonstrated the FTC’s limits, too. The agency was created in 1914 to prevent unfair and deceptive practices in commerce. Unfairness is harder to prove in privacy — what’s inappropriate data collection to one person might be fair and harmless to another — so the FTC is focusing enforcement efforts on deception. That means a company has to say one thing about its data-collection practices and do another. But many companies have privacy policies that say very little — in which case, they aren’t deceiving consumers if they do things that might be untoward.

Ironically, the best way for a company to avoid privacy tussles with the FTC is to not say much about their privacy practices. On the other side of things, many companies protect themselves from prosecution by fully disclosing their policies in dense legal jargon that few consumers bother to read or, when they do, they have a hard time understanding that their personal data will be collected and shared in nearly infinite ways. Companies that follow these strategies — and many do — are difficult targets for the FTC.

Big firms like Google and Facebook, which depend on consumers using their services, cannot get away with having no policy at all or hiding behind legal hieroglyphics. They are the shiny cars that the FTC pulls over when it can. The agency pounced when Google introduced its Buzz social network because Gmail users were more or less swept into Buzz without their consent, even though Google had previously said it would not take unilateral action of that sort. The agency can take companies to court, but its overworked lawyers don’t really have the time to go the distance against the bottomless legal staffs in Silicon Valley. The FTC settled the Buzz case with Google, which agreed to annual privacy audits for 20 years and promised to not lie to consumers about what the company does with their data. If Google violates the settlement, it then faces financial penalties that could be quite large — this is akin to a two-strike rule.

The settlement process is time-consuming, however. Due to the agency’s small legal staff, some settlements take years to complete, and by the time they’re done, the targeted companies are not what they used to be. Last month, the FTC announced a privacy settlement with Myspace, which it accused of disclosing user information to third parties despite pledging not to do that. The investigation was opened in 2009, when Myspace was already a fading giant; by the time it was concluded in May, Myspace was all but a museum artifact. On Twitter, reaction to the suit included jokes to the effect of, “You mean Myspace still exists?”

Although the agency has some sway with Google and other companies that are sensitive to reputational issues — an FTC settlement might not hurt Google’s bottom line but the bad press could — it has less influence over data mining firms like LexisNexis, Choicepoint and RapLeaf, whose revenues come mostly from businesses rather than consumers. This is a major hole in the government’s effort to protect consumers from privacy violations, and the FTC has all but thrown up its hands in futility. The privacy report it issued earlier this year called on Congress to pass legislation that would set guidelines on acceptable practices by data miners. The odds of that happening are quite long, because of industry opposition to government oversight and the difficulty of getting agreement in Congress on what should and should not be allowed.

***

Even though he lives in university housing, Jonathan Mayer is a star in the world of digital privacy; he is the mop-haired kid who busted Google in his spare time. Silicon Valley companies seek him out to learn what he’s up to. Mayer, being clever, uses these encounters to learn about the companies. What are they thinking about the most? What do they fear the most? He has made another discovery.

“The FTC doesn’t strike fear into the heart of tech companies,” he says. “They know that as long as they stay within lax boundaries, it’s unlikely the FTC will bring enforcement actions against them.”

Yet there is a feared privacy watchdog, Mayer notes: the European Union. American companies have far less political influence in Europe, and Europeans are far more attentive to privacy issues, partly due to memories of Nazi-era totalitarianism. Because most tech services offered to Europeans are the same as offered to Americans, protections required by EU regulators are usually extended to American consumers. It’s the globalization of digital regulation: What happens in one country can affect all countries.

For instance, under Irish privacy law, citizens are entitled to know the information a company possesses on them — and this was used against Facebook by a 24-year-old Austrian, Max Schrems, who asked the company to hand over all the data it had on him. Facebook’s international headquarters are located in Dublin, so the firm had to comply. Last year it gave Schrems more than 1,200 pages of data that included just about every keystroke he had made while on the social network, including items he had deleted and location information he had never provided. Facebook had kept almost every poke and like, every friend and defriend, every invitation accepted or rejected. Schrems posted the information online and compared his Facebook dossier to the data that the East German secret police, the Stasi, had kept on millions of citizens.

In effect, Schrems exposed Facebook’s data retention practices, and this led to a big change. In May, Facebook said its 900 million customers — not just the ones in Europe — would receive far more detail on its data collection, making it easier for them to know what information was being collected and what was being done with it. The company acknowledged that the change was the result of a harsh report issued by Irish authorities looking into the Schrems case. Ireland wasn’t trying to protect the privacy rights of Americans, but its pressure on Facebook had precisely that effect.

The outsourcing of consumer data protection has been going on for a number of years. In 2008, European privacy officials asked Google, Microsoft and Yahoo! to delete, far quicker than they were doing, the data they were retaining about user searches. In short order, the search giants complied — not only for their European customers but for Americans, too. “The EU drives regulation worldwide,” Mayer says. “While we make nods to self-regulation and cooperation, the reality is that the EU is getting all of this done.”

The power of Europe’s privacy regulators — and the weakness of America’s — was demonstrated most vividly in the Street View dustup. While there was only modest protest against Google photographing American streets and homes, the company immediately ran into big trouble when its cars began to roam around Europe. The collection and abuse of personal information also was a hallmark of communist regimes that ruled Eastern Europe during the Cold War. Throughout Europe, local and national authorities expressed concerns about Street View, and the project quickly hit a number of walls.

Google promised its cars were only taking pictures — and the firm’s word was enough for U.S. officials — but French authorities demanded to know for sure. They inspected one of the vehicles in 2010 and realized that Google was not telling the whole story: The hard drives in the cars were downloading data from Wi-Fi networks. Google downplayed the revelation by contending the downloads were innocuous — just technical data, not personal information.

In Germany, where popular opposition to Street View was strongest, the data commissioner of Hamburg, Johannes Caspar, demanded to inspect a Street View car, too. At first, Google reportedly told him it didn’t know where the cars were. The firm eventually found one — but its hard drive was gone. At that point, Google said it was taking a new look at what the cars were downloading. Caspar insisted the company hand over a hard drive. After a few months, Google complied. Caspar discovered that Google had downloaded vast amounts of personal data.

It had done the same in the United States.

Vladeck had a quick response when it was suggested the Europeans were better privacy watchdogs.

“That’s a lie,” he shot back.

He leaned forward, speaking a bit more slowly.

“That is a lie.”

He argued that although the Germans uncovered Street View’s data collection, the FTC was not asleep at the wheel because it was investigating Street View at the time. But Vladeck said the FTC could not have done much even if it had examined a hard drive, since the agency’s reach extends only to unfair or deceptive practices. Google had never told consumers it wasn’t downloading Wi-Fi data, so it hadn’t deceived them by doing so. To prove an unfair practice, the FTC would have needed to show that the data downloads caused consumers an unavoidable harm. “Street View would have been a very difficult case for us,” Vladeck said. The agency quietly closed its investigation in late 2010 with no action.

Google was not yet free of the government’s watchdogs. The Federal Communications Commission conducted a separate investigation of its own and discovered the data collection was not accidental, as Google had claimed once it owned up to downloading the data. The FCC sharply criticized Google in April but fined the company just $25,000, which is not even a rounding error in the Web giant’s first quarter profit of $2.89 billion.

 How a Lone Grad Student Scooped the Government and What It Means for Your Online Privacy – ProPublica.

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It’s Modern Parental Involvement – Room for Debate – NYTimes.com


It’s Modern Parental Involvement

Betsy Landers

Betsy Landers is the president of the National Parent-Teacher Association.

UPDATED JUNE 28, 2012, 4:42 PM

 

The use of new technology is a daily part of children’s lives, which means it should play a part in parents’ lives, too.

One cannot compare reading a child’s journal to accessing his or her conversations online. The Internet is a different paradigm.

While technology can open up new worlds of rich learning experiences for children, it can also expose them to harm. Today’s parents should be technology savvy and try to stay a step ahead — or at least keep up with — new media and technology to protect their children.

There are plenty of resources that teach parents how to keep their children safe from cyber-bullying, child predators and adult Web sites. It’s up to parents and families to decide which resources they feel are necessary, but ultimately, it’s the parents’ responsibility to protect their children, at least until these children become adults. Parental use of all available resources, including electronic monitoring tools, should not be considered an invasion of privacy; it’s simply modern involvement.

One cannot compare reading a child’s journal to accessing his or her conversations online or through text messages. The Internet is a different paradigm and should not be treated the same as a diary or private letters. Anything that parents would not condone or allow in the real world should be forbidden online. Setting rules may not be enough. A perceived lack of trust lies not necessarily with the children, but rather with the yet-to-be-navigated waters of new technology.

Parents who are monitoring their children’s activities via technology are not crossing the line into invasion of privacy; they are cyber-savvy and involved.

 It’s Modern Parental Involvement – Room for Debate – NYTimes.com.

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Because We All Know What Skype Was Missing Was Intrusive Advertising, Microsoft Has Decided To Add It | Techdirt


Because We All Know What Skype Was Missing Was Intrusive Advertising, Microsoft Has Decided To Add It

from the that’s-not-how-it-works dept

 

It appears that Microsoft’s first big contribution to Skype… is to put giant-ass ads in the middle of your call that look kinda like another caller has joined your call… except that caller is some company wanting you to buy stuff: 

 I actually don’t really have that much of a problem with Skype trying to figure out how to monetize with ads — in general. I do tend to think that intrusive advertising is not a particularly good way to go about it. However, what really gets me about this is the way Skype wants to pretend that these ads are something consumers want:

While on a 1:1 audio call, users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences. So, you should think of Conversation Ads as a way for Skype to generate fun interactivity between your circle of friends and family and the brands you care about. Ultimately, we believe this will help make Skype a more engaging and useful place to have your conversations each and every day.

Now, I’ve been a big believer that good advertising is relevant content, and not just intrusive content. So I can understand the basics of what they’re saying. But there’s almost nothing in the execution that suggests that the folks at Skype actually understand why “advertising is content” works. It’s because it provides useful or compelling content in a manner such that people want to seek it out, not have it suddenly jump up in the middle of their conversation.

As Jon Brodkin, over at Ars Technica notes (sarcastically), positioning this as a user enhancement is just silly: 

Skype has provided a great service for years, keeping us connected with friends and family. But there’s always been one thing missing—marketers interrupting calls with giant display ads.

This stinks of an idea that some committee came up with, where no one on that committee actually uses Skype.Because We All Know What Skype Was Missing Was Intrusive Advertising, Microsoft Has Decided To Add It | Techdirt.

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Behavioral data tracking rising dramatically (Q&A) | Security & Privacy – CNET News


Behavioral data tracking rising dramatically (Q&A)

A study by Krux study shows a huge jump in behavioral tracking since Nov. 2010 — here’s why. Hint: Ad networks are involved.

by Elinor Mills

  June 19, 2012

Gordon McLeod, president of Krux.

Gordon McLeod, president of Krux

(Credit: Krux)

 

Web sites are increasingly targeting ads at visitors based on behavioral data collected via cookies and other tracking techniques behind the scenes. This riles privacy advocates and many consumers, but there’s no question it will become even more widespread.

Since November 2010, behavioral tracking has increased 400 percent, according to a new study fromKrux, a firm that helps Web sites manage customer data. The average visit to a Web site in December triggered 56 instances of data collection, up from 10 instances in Nov. 2010, the company found after crawling pages on the 50 most-visited sites measured by ComScore.

Tracking people as they visit different sites on the Web allows advertisers to provide more targeted marketing, and it lets publishers demand bigger sums for the eyeballs they provide, via real-time ad bidding. Facebook confirmed last week that it is testing a new advertising platformthat allows more targeted advertising based on browser history.

Krux President Gordon McLeod talked with CNET about why targeting is rising so fast and what this means for consumers.

 

What data is collected?
It’s cookie data from a user’s browser. More companies, including the publisher of the site you are on, and third parties are collecting similar data and getting understanding from user perspective what sites you’re going to, what content you’re looking at, things you’re interested in, income, age, education level. As well as marketing data. You’re looking to buy a car, planning a vacation to France. All sorts of bits and bytes that are sent to a collector building up profiles and audience segments, and much of it is going to ad networks and exchanges where it’s sold in real time.

 

So real-time bidding is behind this?
Yes. It’s one of the bigger growth industries that we’ve seen. An IDC study shows it growing from zero to $5 billion in less than five years. That says there is real value in data. That the traditional approach of buying advertising content on a page, sponsoring a section on a news site, is the classic version. But now advertisers are buying audience. They are looking for more attributes. They’re buying at scale and at prices, frankly, that are relatively low. But that activity has generated a lot of new entrants into the market place. Many more companies are scraping and collecting this data. Sometimes publishers are aware of this and they see it as a cost of doing business, but many times they are not. They see it coming in through that free toolbar, the analytics toolbar, or that widget that reaches out to social-networking sites or it’s within the ad networks themselves. What this study shows is that the number of collectors and the amount of ad collecting activity is growing incredibly quickly.

 

Privacy advocates and many consumers are concerned about this. Should they be?
Yes and no. Certainly privacy advocates and some governments are ahead of this a bit. if you go to Europe there is an even higher level of discussion. The reality is there wasn’t a lot of discussion over the years. With credit card companies, phone companies, and others a lot of similar practices have been going on for quite some time. What’s happened here is the lack of transparency. Many other collectors, that are not the site owner themselves, are scraping this data and it’s done in a way that the publisher and the user aren’t aware that it is happening. Some would characterize it as it’s starting to get creepy. Certainly publishers have privacy policies, but they are really hard to enforce. You have to be really cautious working with partners on tools and analytics and on advertising sales.

 

They don’t know who I am though, right?
There are a lot of black arts and other things going on, but 99 percent of this is just anonymous targeting based on interest levels or other data. Some of this is personal preference. Some people like to walk into the bar where the bartender knows their name and has their drink ready for them and their seat. Others like to go in anonymously, order a different drink every time and sit at a different seat and not have to talk to the bartender. What’s creepy to you might be helpful to me. My wife and I bought a Prius three weeks ago and we spent a long time online looking for hybrid cars. And as I would go to The New York Times or Sports Illustrated I was served up ads from hybrid car manufacturers. I actually found that helpful because I was in the market and I wanted that information. I find that more helpful than getting offers for a new mortgage or a new computer, which I am not in the market for.

 

How do technologies like Do Not Track and Ad Aware play into this?
It raises the level of the debate. It gets more and more people talking about these issues. It gets more people thinking about what information they are revealing about themselves on the Web. It gets them thinking about privacy policies and whether they should be deleting cookies and what their browsers are set at. This is still pretty complicated for the average user. With Microsoft’s rather unilateral decision (to set Do Not Track as the default in Internet Explorer) it gets people talking about it. The more informed users are, the better off they will be and we maybe won’t need to rely so much on government interventions through regulation, if the companies and publishers are more transparent and open about what is being tracked and what isn’t. The debate is raging, obviously, and people are taking many sides on what’s appropriate. Krux works with publishers and says ‘This is what’s going on in your site. These collectors you don’t have a relationship with. How do they get access to your page? What kind of data are they collecting?’ This is where a lot of the publishing community has pushed back in the debate about what has to be done and they said let us self-regulate and monitor our own pages. Krux is trying to enable them to enforce that, to audit their own pages and see what is happening on the site.

What should consumers do if they don’t want to be tracked this way?
It is hard because that great personalized recommendation experience they get with Amazon, often they don’t feel the same way when they are on a news site. They should be more aware of which sites they’re on and what environment they’re on with regard to how they want to manage the tracking of data. We work with a company called Privacy Choice that has best recommendations. We work with industry groups like the IAB (Interactive Advertising Bureau) in putting out best practices. Some of this is about self-education for users. Krux spends a lot of time with publishers on creating best practices for protected environments for publishers and consumers.

 Behavioral data tracking rising dramatically (Q&A) | Security & Privacy – CNET News.

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Congressmen interfere with W3C over Do Not Track


 

A sign of the times

Congressmen interfere with W3C over Do Not Track

Louis Goddard

20/06/2012

 

In a move that shows just how high-profile an issue online tracking has become, the co-chairs of the United States’s Congressional bi-partisan privacy caucus have sent a letter to the W3C urging it to support the Do Not Track (DNT) standard. Addressing members of the Tracking Protection Working Group (TPWG), the two congressmen — Democrat Ed Markey and Republican Joe Barton — refer specifically to Microsoft’s Internet Explorer 10, which was recently slapped down for enabling DNT by default.

“In anticipation of the next W3C Tracking Protection Working Group meeting in Bellevue, Washington from June 20-22, we urge W3C participants to commit to user control over both data collection and use”, reads the missive. “[W]e call on W3C participants to make the protection of consumer privacy a priority and support Microsoft’s announcement by endorsing a default Do Not Track setting.”

Whether members of the TPWG will take kindly to the Representatives’ interference remains to be seen. Ed Markey’s legislative director, Joseph Wender, has brought the letter to the attention of the group’s mailing list, but, as of the time of writing, he hasn’t received any replies.

We’re not sure if it’s strictly ‘unprecedented’, but it’s certainly an odd move. If your standards body is receiving pleading letters from Congress, you must be doing something right — that said, this particular story bears all the hallmarks of a PR push by hoary old legislators attempting to seem with-it and technologically savvy.

Louis Goddard

 Congressmen interfere with W3C over Do Not Track.

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